For Immediate Release: July 23, 2008
PARIS HILTON TWO-STEPS INTO PURE NIGHTCLUB TO LAUNCH NEW LINE OF PARIS HILTON FOOTWEAR
Celebutante Presents New Fashion-Forward Fall Collection July 29

Las Vegas hot spot PURE Nightclub is the place to be on Tuesday, July 29 as starlet Paris Hilton hosts the launch party for her fall collection of Paris Hilton Footwear, a line of self-inspired sexy-chic shoes. The socialite will be sure to charm patrons with her always-entertaining charisma and glamorous featured footwear line as DJ AM keeps the dance floor packed all night.

For Immediate Release: July 23, 2008
LAX HOSTS THE SOIREE OF THE SUMMER AS JAIME PRESSLY CELEBRATES HER BIRTHDAY
Emmy Winning Actress to Revel in the Spotlight August 1

Blonde bombshell Jaime Pressly takes a break from the set and heads to Las Vegas for a memorable birthday bash at LAX Nightclub on Friday, August 1. The My Name is Earl starlet will toast to another year and party the night away inside Las Vegas’ elite nightspot as DJ Hollywood provides the soundtrack for the evening.

For Immediate Release: July 23, 2008
ASHLEY SCOTT CELEBRATES HER BIRTHDAY WITH A SEXY BASH AT CHRISTIAN AUDIGIER THE NIGHTCLUB
Actress to Party in Decadent Vegas Style with Celebrity Friends July 25

The hottest party on The Strip will be inside Christian Audigier The Nightclub at Treasure Island on Friday, July 25 as one of Maxim’s Hot 100 of 2008, actress Ashley Scott celebrates another spectacular year. Joined by a group of celebrity friends, it will be a night full of birthday surprises and sizzling sounds as Scott blows out her candles inside Vegas’ most fashionable nightlife destination.

For Immediate Release: July 23, 2008
KEEP UP WITH THE KITTENS AS KIM KARDASHIAN PERFORMS WITH THE LAS VEGAS PUSSYCAT DOLLS
Hollywood Hottie to Bare Burlesque Side August 15

Don’t miss a second of excitement as sultry socialite and reality show star Kim Kardashian makes a special appearance with the Las Vegas Pussycat Dolls on Friday, August 15. The brunette bombshell will blow away the audience as she struts her stuff center stage at Sin City’s sexiest spot, the Pussycat Dolls Lounge. Afterwards, Kardashian will continue the party inside Las Vegas’ premier party palace, PURE Nightclub.

For Immediate Release: July 18, 2008
AURA NIGHTCLUB CAPTIVATES THE CARIBBEAN WITH A STAR-STUDDED WEEKEND FULL OF PHENOMENAL MUSIC
Aura Welcomes Celebrity DJs Enur and Nick Cannon July 24 and July 25

Aura Nightclub at Atlantis will have the islands buzzing as renowned record producer and DJ Enur hosts an enchanted evening of music on Thursday, July 24. Best known for keeping club-goers on their feet with his phenomenal club hit “Calabria,” Enur will be sure to have partiers dancing to the beats throughout the night at the hottest spot in the Caribbean. The party will continue on Friday, July 25 as actor, producer and recording artist Nick Cannon returns to the Bahamas to host another unforgettable night at Aura. While he may no longer be a “Gigolo,” Cannon will be sure to show he can still get a little Wild ‘N Out as he steps up to the turntables as guest DJ and keeps the dance floor packed at the sultriest spot in the tropics.

For Immediate Release: July 15, 2008
PURE NIGHTCLUB HOSTS A HEAD OF THE CLASS 21ST BIRTHDAY BASH FOR 90210’S ANNALYNNE MCCORD
Alluring Actress To Celebrate Special Night at PURE July 26

PURE Nightclub will heat up The Strip on Saturday, July 26 with a haute happening as primetime drama dame AnnaLynne McCord, set to star in the highly-anticipated, upcoming series 90210, rings in her 21st birthday with a bang. The television temptress, most recognized for her role on the last season of Nip/Tuck, will turn heads and have heartbeats racing as she celebrates in style at the sexy spot.

For Immediate Release: July 10, 2008
GAVIN ROSSDALE LUSTS FOR A NIGHT AT CHRISTIAN AUDIGIER THE NIGHTCLUB
Musician to Host After-Concert Bash at Treasure Island Hot Spot July 19

Gavin Rossdale will rock his way into Christian Audigier The Nightclub at Treasure Island on Saturday, July 19 for a high-energy after-concert party at Las Vegas’ newest nightclub. Fresh off the release of his album Wanderlust, the emerging solo artist and former front man of the band Bush will party at the indoor-outdoor nightclub as DJ Cyberkid drops the beats at the can’t miss soirée of the weekend.

For Immediate Release: July 10, 2008
CHRISTIAN AUDIGIER THE NIGHTCLUB DEBUTS AUDIGIER SUNDAYS WITH TURNTABLE PHENOM DJ AM
Mash-Up Master and 944 Magazine Kick-Off Industry Night July 13

Christian Audigier The Nightclub at Treasure Island unveils its weekly industry night, Audigier Sundays on July 13 with sweet summer sounds provided by DJ AM and sponsored by 944 Magazine. As Christian Audigier The Nightclub opens its doors to entertain the masses, lucky locals will enjoy free admission with a Nevada I.D. every Sunday. Unlike any industry night party on The Strip, models will be making hearts race as they display head-to-toe Christian Audigier-inspired body art while DJ AM turns up the heat on the turntables. Audigier Sundays will be the weekly party not to miss as resident and guest DJs rock the dance floor with an eclectic mix of tunes, sultry models keep heads turning and sexy cocktail waitresses serve up mouthwatering cocktails at the most fashionable nightlife experience to debut in Sin City.

For Immediate Release: June 26, 2008
PAMELA ANDERSON CELEBRATES HER BIRTHDAY IN LUXURY AT LAX NIGHTCLUB
Blonde Bombshell Blows Out Her Candles at LAX July 5

LAX Nightclub is the place to be on Saturday, July 5 as actress, model and former Las Vegas showgirl Pamela Anderson embraces another year and celebrates her birthday at The Strip’s sexiest night spot. The former Baywatch babe will sparkle in the spotlight as DJ Casanova drops the beats and keeps club goers dancing all night at Las Vegas’ most decadent nightlife destination.

For Immediate Release: June 23, 2008
FASHIONABLE NIGHTLIFE ARRIVES IN LAS VEGAS AT THE GRAND OPENING OF CHRISTIAN AUDIGIER THE NIGHTCLUB
Designer Christian Audigier Celebrates Special Night with Guest DJ Nick Cannon and Celebrity Friends, July 4

Be one of the first to experience the most fashionable nightlife destination in Sin City at the highly anticipated grand opening of Christian Audigier The Nightclub at Treasure Island on Friday, July 4. Creative genius and fashion guru Christian Audigier will be on hand to celebrate the milestone evening along with Nick Cannon as guest DJ and a slue of their celebrity friends. It will be a night not to miss as Cannon works the turntables to rock the sexy soiree and Audigier keeps patrons partying all night long.

For Immediate Release: June 23, 2008
NICOLE SCHERZINGER CELEBRATES GROWING UP DURING BIRTHDAY BASH AT LAX NIGHTCLUB
Pussycat Doll to Blow-Out Candles at Hotspot June 28

Lead vocalist of the Pussycat Dolls Nicole Scherzinger will celebrate her birthday in grand style at LAX Nightclub at Luxor on Saturday, June 28. Don’t Cha miss out as the bombshell enjoys a special night of revelry inside the hottest nightspot in Las Vegas.

For Immediate Release: June 12, 2008
TRY TO KEEP UP AS KHLOE KARDASHIAN CELEBRATES HER BIRTHDAY AT PURE NIGHTCLUB
Reality Television Darling to Blow Out Candles June 27

Brunette beauty Khloe Kardashian will ring in another year in style as she celebrates her 24th birthday with her family at PURE Nightclub inside Caesars Palace on Friday, June 27. The “Voice of Reason” is sure to have her dancing shoes on as she struts her stuff at Las Vegas’ number one nightlife destination.

For Immediate Release: June 11, 2008
MIC CHECK AS SUMMER SURPRISE SERIES KICKS OFF AT PURE AND LAX
Special Live Music Performances Begin Tuesday, June 24

Las Vegas locals will rejoice as the Summer Surprise Series returns to PURE Nightclub and begins at LAX Nightclub. Featuring live performances from some of today’s hottest recording artists on select Tuesdays at PURE and Wednesdays at LAX, club goers are in for a treat as the summer of 2008 will go down in Las Vegas nightclub history.

For Immediate Release: June 2, 2008
MUSIC DUO DJ AM AND TRAVIS BARKER RETURN TO ROCK LAX NIGHTCLUB
Turntable Phenom and Famed Drummer Perform Live Set June 18

As summer quickly approaches, resident DJ AM and rocker Travis Barker, team up to raise the temperature inside LAX Nightclub at Luxor for an unrivaled night of live music on Wednesday, June 18. It will be a night not to miss as DJ AM turns out mind-blowing mixes on the decks while Barker keeps up on drums for a performance all club goers are sure to enjoy.

For Immediate Release: June 19, 2008
SHAYNE LAMAS LANDS IN LAS VEGAS FOR A FABULOUS BACHELORETTE BASH AT LAX NIGHTCLUB
Actress/Reality Show Star to Party at LAX June 21

Don’t miss a prime-time party on Saturday, June 21 as actress and The Bachelor: London Calling season winner Shayne Lamas lets loose during her bachelorette party at LAX Nightclub at Luxor. The blonde beauty and a bevy of her gal pals will surely turn heads at the nation’s number one nightspot as the DJ drops the hottest beats to keep the dance floor packed all night long.

For Immediate Release: June 2, 2008
ERYKAH BADU BRINGS SOUL TO LAX NIGHTCLUB
R&B Star Hosts Evening at Official After-Concert Party June 13

Erykah Badu will let loose at her official post-concert bash at LAX Nightclub at Luxor on Friday, June 13. Badu will revel in the sights and sounds of the hippest nightspot on The Strip as club goers bump and grind on the dance floor all night long.

For Immediate Release: May 6, 2008
CHRISTINA AGUILERA LIGHTS UP LAX NIGHTCLUB
Grammy Winning Songstress to Host Party at Luxor Hotspot May 31

Music sensation Christina Aguilera will headline an unbelievable night of revelry at LAX Nightclub at Luxor on Saturday, May 31. The pop princess, who is an investor in the club, will watch over the party as club-goers pack the dance floor all night long. Aguilera is sure to catch the attention of the crowd as she struts her stuff inside Sin City’s hottest nightlife escape.

For Immediate Release: May 22, 2008
FRANKIE DELGADO DANCES THE NIGHT AWAY DURING BIRTHDAY BASH AT LAX NIGHTCLUB
Reality Television Star Celebrates His Special Day May 30

Frankie Delgado returns to LAX Nightclub at Luxor to usher in another year and celebrate his birthday on Friday, May 30. The young Hollywood hunk will raise a glass to the good life as he revels in the sights and sounds of the hottest nightspot in Sin City.

For Immediate Release: May 20, 2008
FAME SIN CITY TO SHOWCASE BEAUTIFUL BODIES AT PURE NIGHTCLUB
944 Magazine Co-Hosts Official After-Competition Party May 31

After a day full of posing and flexing, contestants from FAME Sin City will let loose during the official post-event bash at PURE Nightclub inside Caesars Palace on Saturday, May 31. With some of the sexiest, leanest and most fit people in Las Vegas dancing the night away, this party is sure to be the hottest event in town.

For Immediate Release: May 21, 2008
THE PUSSYCAT DOLLS DAZZLE PURE NIGHTCLUB WITH A LIVE PURR-FORMANCE OF NEW SINGLE “WHEN I GROW UP”
Pop Icons Take to the Stage at PURE May 23

"Don’t Cha" miss a sizzling hot happening on Friday, May 23 as pop sensations, The Pussycat Dolls, serenade the masses at PURE Nightclub. Performing their brand new single “When I Grow Up,” the sassy, soulful group will tease partiers with a taste of their highly anticipated sophomore album To Those Who Wait. Famed DJ Steve Aoki will be on the decks to set the tone for what is sure to be the party to see and be seen at in Sin City this Memorial Day Weekend.

For Immediate Release: May 7, 2008
MUSCLE SHARK SEAN SHERK SWIMS INTO LAX NIGHTCLUB AFTER BRAWL IN THE OCTAGON
Fighter Looks to Celebrate Victory at Official After-Party on May 24

UFC Lightweight title contender Sean Sherk will host his official post-fight bash at LAX Nightclub at Luxor on Saturday, May 24. Sherk will kick back and revel in the sights and sounds of Las Vegas’ hottest nightspot as club goers pack the dance floor all night long.

For Immediate Release: May 12, 2008
AUDRINA PATRIDGE ESCAPES THE HOLLYWOOD HILLS FOR SOME VEGAS BIRTHDAY THRILLS INSIDE LAX NIGHTCLUB
Reality Star to Celebrate Her 23rd Birthday Under the Light of Luxor May 17

Aspiring actress, Audrina Patridge, will bring her sassy-sweet charm to revel in the spotlight as she celebrates another fabulously successful year on Saturday, May 17 at LAX Nightclub at Luxor. With friends in tow, the MTV Hills hottie will strut her way into VIP for a truly lavish birthday party that can only be found at Sin City’s most exhilarating nightclub, LAX.

For Immediate Release: May 5, 2008
COMPANY AMERICAN BISTRO INTRODUCES HAPPY HOUR

Company American Bistro at Luxor continues to announce exciting additions to the hip eatery with new happy hour specials inside the lounge, Monday – Friday from 4 p.m. – 6 p.m. Guests looking to quench their thirst can sip on one of Company’s signature cocktails for half-off, as well as receive twenty percent off the delectable bar menu. With these sensational deals, Company American Bistro is the perfect place to unwind with friends after work, stop in for a quick bite or relax with a cocktail before a mouth-watering meal in the restaurant.

Company American Bistro at Luxor is a popular dining destination encompassing exceptional food, design and atmosphere. Located adjacent to LAX Nightclub, Company American Bistro boasts a rustic feel in a chic organic environment while offering diners American comfort food for all tastes. Dining and nightlife pacesetter Pure Management Group owns and operates Company American Bistro along with celebrity investors Nicky Hilton, Wilmer Valderrama and Nick Lachey.

For Immediate Release: May 5, 2008
PURE MANAGEMENT GROUP TAKES 7th ANNUAL LAS VEGAS WEEKLY READERS' CHOICE AWARDS BY STORM
Nightlife and Dining Innovators Earn 11 Top Honors at Local Awards Ceremony

Las Vegas – Las Vegas' leader in nightlife and dining, Pure Management Group, is proudly celebrating 11 honors given to several of its venues and staff at the 7th Annual Las Vegas Weekly Readers' Choice Awards. Winners were announced at a ceremony which took place on Wednesday, April 30, 2008. Among the awards given, PURE Nightclub was named "Best Nightclub" and its resident DJ Hollywood "Best DJ," Noir Bar earned "Best Cocktails," executive chef Joe Elevado of Social House was praised as "Best Chef" and Company American Bistro won "Best New Restaurant."

"We are thrilled with the recognition given to our venues and staff members by the Las Vegas Weekly readers," said Robert Frey, managing partner of Pure Management Group. "We could not be more grateful for the continued support that the local community gives us year-after-year."

As Pure Management Group's flagship venue and one of the most well known nightclubs in the nation, PURE Nightclub at Caesars Palace snagged several awards including "Best Nightclub," "Best Bottle Service" and "Best View of the City" for its breathtaking 14,000 square foot terrace. PURE's resident DJ Hollywood was named "Best DJ" and the club's Director of VIP Marketing and Promotions Alex Cordova was named "Best VIP Host" for his excellent service at PURE.

One of The Group's newest and most exclusive nightspots, Noir Bar at Luxor, was noted for "Best Cocktails" while its behind-the-bar wonder and master mixologist, Ken Hall, won the title of "Best Bartender."

Pure Management Group's dining destinations were also praised at Wednesday night's ceremony. The Group's first restaurant venture, Social House at Treasure Island, took the honor of "Best Outdoor Dining" while executive chef Joe Elevado was voted "Best Chef." Chic eatery Company American Bistro at Luxor beat out the competition for "Best New Restaurant" while The Strip's silliest spot, Dick's Last Resort at Excalibur, received the award for "Best Stick-to-Your-Ribs Food."

Additional properties under Pure Management Group include the Pussycat Dolls Lounge and Venus Pool Club at Caesars Palace and Coyote Ugly Las Vegas at New York-New York, all located in Las Vegas and Aura Nightclub at Atlantis, Paradise Island, Bahamas. Pure Management Group is a leader in dining and nightlife, consistently producing innovations in style, sound and energy creating the hottest venues for all clientele.

For Immediate Release: May 5, 2008
DICK'S LAST RESORT MAKES MOTHER'S DAY MEMORABLE FOR ALL
The Silliest Spot on The Strip Celebrates Mother's Day in a Wacky Way May 11

Bring Mom to come play or leave her at home and get away this Mother's Day at Dick's Last Resort. Dick's will dish up a spectacular Sunday special with "Mom's" fried chicken dinner, available family style and complete with mashed potatoes, gravy and green beans followed by blue ribbon peach pie. Once the food settles, grab Mom a JELL-O shot and send her on stage to strut her stuff in daring dance competitions against other mothers. With drink specials for all, it's sure to be a special celebration enjoyed by everyone on Sunday, May 11, 2008.

For Immediate Release: April 22, 2008
CLASS IS IN SESSION AT PURE NIGHTCLUB WITH PLAYBOY'S SEXIEST SCHOOL TEACHER ERICA CHEVILLAR
Playboy Magazine Model to Celebrate Her Birthday April 19

Hot for teacher Playboy Playmate Erica Chevillar will touchdown in Sin City to celebrate her birthday at PURE Nightclub on Saturday, April 26. The buxom blonde and former school teacher will be sure to turn heads with her stunning good looks as DJ Hollywood provides the sounds for what is sure to be a smoking hot night at America's hippest hotspot.

For Immediate Release: April 22, 2008
JESSE MCCARTNEY SHINES AS HOST OF AN UNFORGETTABLE BASH AT LAX NIGHTCLUB
Singer/Actor to Host Evening's Festivities April 26

Multi-talented star Jesse McCartney looks to party in style when he hosts a decadent bash at LAX Nightclub at Luxor on Saturday, April 26. McCartney is sure to revel in the luminescent lights and sizzling sounds of the hottest nightspot in Las Vegas as club goers pack the party all night long.

For Immediate Release: April 22, 2008
JESSE MCCARTNEY MAKES HIS 21ST BIRTHDAY PURELY MEMORABLE
Recording Artist/Actor Celebrates Turning 21 at PURE Nightclub April 25

Don't miss a beat of another rockin' bash at PURE Nightclub as musician/actor Jesse McCartney stops in to celebrate his 21st birthday on Friday, April 25. As DJ Vice spoils the packed house of partiers with a spellbinding set on the turntables, McCartney will share his special occasion with everyone at the spot that keeps the Las Vegas club scene on its toes.

For Immediate Release: April 10, 2008
CARMEN ELECTRA TAKES CENTER STAGE AS SHE CELEBRATES HER BIRTHDAY AT PURE NIGHTCLUB
Sexy Leading Lady to Blow Out Her Birthday Candles April 18

Brunette bombshell Carmen Electra will revel in the spotlight as she celebrates her birthday inside PURE Nightclub on Friday, April 18. Best known for her work as an actress and model, Electra's sizzling stardom is sure to steal the attention of club goers on her special night. It will be a night not to miss as Electra enjoys a night of birthday surprises at Sin City's sexiest party spot.

For Immediate Release: April 9, 2008
LAS VEGAS PUSSYCAT DOLLS SEEK ADDITIONS
Las Vegas' Sexiest Burlesque Act Holds Auditions for Aspiring Members

Ladies looking to become the next addition to the famed Las Vegas Pussycat Dolls are in luck. The talented troupe is seeking experienced singers and dancers with style and sex appeal to join them on stage at the Las Vegas Pussycat Dolls Lounge inside the nation's number one hotspot, PURE Nightclub. Applicants must be at least 21 years of age and are encouraged to bring headshots, resume and a great attitude to the Las Vegas Pussycat Dolls Lounge on Sunday, April 13 at noon.

For Immediate Release: April 4, 2008
MINDFREAK MAYHEM AS CRISS ANGEL INVADES LAX NIGHTCLUB
Illusionist to Host Night of Revelry April 11

Mindfreak Criss Angel will host a magical evening inside LAX Nightclub at Luxor on Friday, April 11. Angel is sure to have a few tricks up his sleeve as he oversees the packed dance floor full of carousing club goers and parties until the wee hours of the morning.

For Immediate Release: April 4, 2008
KRISTIN CAVALLARI RAISES A TOAST AS AURA NIGHTCLUB CELEBRATES ITS FIRST YEAR
Sexy Starlet to Host Anniversary Festivities April 12

Reality television darling Kristin Cavallari returns to Aura Nightclub at Atlantis for an enchanting evening on Saturday, April 12 to celebrate the anniversary on the Bahamian hotspot. Cavallari is sure to turn heads as she helps Aura commemorate a year of amazing parties and unforgettable memories.

For Immediate Release: April 4, 2008
COYOTE UGLY GETS JACKED UP ON THURDAYS
The Strip's Wildest Watering Hole Gets Even Wilder With Special Offer

Coyote Ugly Bar and Dance Saloon invites patrons to get "Jacked Up" with the sexy Coyotes every Thursday. Customers looking to quench their thirst can enjoy entry in to the bar and a shot of Jack Daniel's for only $5 with the purchase of any drink. With the Coyotes talkin' trash and servin' up Jack, the party is sure to be rockin' and rollin' all night long.

For Immediate Release: April 1, 2008
AURA NIGHTCLUB AT ATLANTIS, PARADISE ISLAND WINS BEST LIGHTING AT CLUB WORLD AWARDS
Focus Lighting and NeuVisions Design Help Nightclub Earn Top Honors

LAS VEGAS – Nightlife innovator and trendsetter Pure Management Group is proud to announce that Aura Nightclub at Atlantis, Paradise Island has won the Best Lighting Award at the 6th Annual Club World Awards.

Aura, along with Focus Lighting and NeuVisions Design, earned this distinctive honor over a handful of the world's most beautifully lit nightspots. Incorporating the finest state-of-the-art technology has enhanced the overall club experience for patrons.

Open since April 2007, Aura has already established itself as one of the world's premier nightlife venues. In addition to winning the category of Best Lighting, the Bahamian hotspot earned nominations at this year's Club World Awards for Best New Club and Best Interior Design.

Additional properties under Pure Management Group include the PURE Nightclub, the Pussycat Dolls Lounge and Venus Pool Club at Caesars Palace, LAX, Noir Bar and Company American Bistro at Luxor, sushi concept Social House at Treasure Island, Coyote Ugly Las Vegas at New York-New York and Dick's Last Resort at Excalibur, all located in Las Vegas. Pure Management Group is a leader in dining and nightlife, consistently producing innovations in style, sound and energy creating the hottest venues for all clientele.

For Immediate Release: March 28, 2008
STEVE AOKI SHOWS OFF SKILLS APRIL 1 AT PURE NIGHTCLUB
No Joke on April Fools' as Popular DJ Spins Live Set

Renowned DJ Steve Aoki will wow club goers as he spins an electric set at PURE Nightclub inside Caesars Palace on Tuesday, April 1. Aoki's boisterous beats are sure to keep the dance floor packed and the party pumpin' all night long at the hottest bash in Las Vegas.

For Immediate Release: March 24, 2008
VIDA GUERRA TO CELEBRATE BIRTHDAY AND STRUT HER STUFF AT PURE NIGHTCLUB
Model to Host Sheiki Jeans and Francesco Sacco Shoes Fashion Showcase April 4

Gorgeous model Vida Guerra looks to celebrate her birthday in style when she hosts the Sheiki Jeans Fashion Showcase with shoes by Francesco Sacco at PURE Nightclub inside Caesars Palace on Friday, April 4. The voluptuous Guerra is sure to stand out as she shows off her sexy dance moves and the hottest fashions at the hippest nightspot in Las Vegas.

For Immediate Release: March 18, 2008
FINALS DRAW NEAR FOR THE $100,000 MISS LAX CONTEST AT LAX NIGHTCLUB
Cash Prizes and Guest Appearance on ‘Criss Angel MINDFREAK' up for Grabs Every Wednesday until April 9, 2008

LAX Nightclub at Luxor will be awarding $100,000 in cash and prizes as it crowns the first ever Miss LAX on April 9, 2008. Every Wednesday for the past three months, LAX has seen some of the hottest swimwear models in the country looking to get a piece of the prizes in this steamy competition. As the contest draws to a close, LAX invites all ladies who think they have what it takes to compete during the final two weeks in an effort to claim the $50,000 grand prize as well as a guest appearance on the hit A&E television program Criss Angel MINDFREAK. Each Wednesday, LAX will bring in a panel of celebrity judges to narrow down the field and then give club goers the opportunity to pick the finalists by voting online at www.LAXtheNightclub.com.

For Immediate Release: March 12, 2008
AUDRINA PATRIDGE TO MAKE PAW PRINTS AS A LAS VEGAS PUSSYCAT DOLL
Sexy Starlet Shows Off Her Sassy Side March 28

Brunette beauty Audrina Patridge of the hit MTV reality series The Hills heads to the Las Vegas Pussycat Dolls Lounge on Friday, March 28 to charm the audience as special guest host of the racy revue. The darling dame will "Doll up" with the troupe and purr into the hearts of all as she sparkles under the spotlight as part of Las Vegas' steamiest show.

For Immediate Release: March 18, 2008
KEVIN FEDERLINE WELCOMES THE MILESTONE OF TURNING 30 AT PURE NIGHTCLUB
Artist to Celebrate Birthday in Las Vegas March 21

Kevin Federline will blow out his birthday candles during a decadent bash at PURE Nightclub inside Caesars Palace on Friday, March 21. Federline will revel in the sights and sounds of Las Vegas' hottest nightlife destination as he commemorates turning the big 3-0.

For Immediate Release: March 10, 2008
ESCAPE TO EXTRAVAGANCE AT VENUS POOL CLUB THIS SULTRY SWIMSUIT SEASON
Sexy Sun-kissed Spot Re-Opens March 26

LAS VEGAS –As another sizzling Sin City summer quickly approaches, Venus Pool Club re-opens March 26 to serve as the ultimate opulent oasis. Promising impeccable service, sophisticated relaxation and fun, Venus Pool Club at Caesars Palace provides a paradise for those desiring to dive into decadence and lounge in the lap of luxury.

"Luxury and the pleasure of being pampered are two things that will never go out of style," said Pure Management Group Chief Operating Officer Ned Collett. "We are thrilled to be treating our clientele to the very best of both again this season at Venus Pool Club."

Surrounded by lush greenery and the Romanesque elegance of Caesars Palace, Venus Pool Club features elements of poolside indulgence that make it an undeniably irresistible destination for anyone seeking premium pampering and a place to sunbathe in style. Posh cabanas, oversized chaise lounges, and an air-conditioned bar with flat screen TVs are just a few of the extravagances that Venus Pool Club offers. DJs spin beats as an unparalleled staff provides guests with such luxuries as frozen towels, cooling Evian face spritzers and body massages.

With delicious menu items ranging from lobster sandwiches to ahi tuna poke, and expert bartenders skilled to stir up multiple flavors of fresh fruit mojitos and margaritas, the Venus Pool Club experience is truly one-of-a-kind.

The ideal spot for perfecting one's tan or resting up for a night of partying at PURE Nightclub; Venus Pool Club serves as a serene alternative to the chaotic pace of traditional Las Vegas pool parties. Venus Pool Club is open seven days a week from 9:00 a.m. to 6:00 p.m. and can be rented out for corporate events and private parties. On Saturdays there is a cover charge of $20 per guest.

Additional properties under the Pure Management Group umbrella include PURE Nightclub and the Pussycat Dolls Lounge at Caesars Palace; LAX Nightclub, Noir Bar and Company American Bistro at Luxor; sushi concept Social House at TI; Coyote Ugly Las Vegas at New York-New York and Dick's Last Resort at Excalibur, all located in Las Vegas and Aura Nightclub at Atlantis, Paradise Island, Bahamas. Pure Management Group leads the field in Las Vegas dining and nightlife, consistently producing innovations in style, sound and energy creating the hottest venues in Las Vegas.

For Immediate Release: March 10, 2008
DRIBBLE INTO DICK'S LAST RESORT DURING MARCH MADNESS
The Wackiest Joint on The Strip Serves as Slam Dunk Spot for Sports Fans

Catch all the hoopla of college hoops during this season's March Madness at the silliest sports stop in Sin City, Dick's Last Resort. Watch all of the remarkable rebounds and unbelievable breakaways on one of Dick's 46 high-definition flat screen TVs while enjoying Budweiser specials throughout each game. Join Taco, Dick's large and in-charge entertainer extraordinaire, in goofy games and free throw competitions with great giveaway prizes. It's no question that Dick's Last Resort can't be beat when it comes to catching all the action on the court.

For Immediate Release: March 10, 2008
COYOTE UGLY PROVES THAT EVERYONE IS IRISH ON ST. PATRICK'S DAY
The Strip's Wildest Watering Hole to Celebrate with Fun Drink Specials March 17

Coyote Ugly Bar and Dance Saloon will turn green in honor of the luckiest holiday of the year, St. Patrick's Day on Monday, March 17. The sexy Coyotes will give patrons plenty to cheer about as they dress up in sultry leprechaun costumes and serve up festive St. Patrick's Day themed drinks such as ice cold green beer, juicy green Jell-O shots and tasty green frozen daiquiris.

For Immediate Release: March 10, 2008
GET LUCKY AT DICK'S LAST RESORT ON ST. PATRICK'S DAY
Spend St. Patrick's Day at the Best Non-Irish Pub on The Strip March 17

Follow the neon rainbow and head to The Strip's very own pot o' gold, Dick's Last Resort, on Monday, March 17 for a fun-filled St. Patrick's Day fete. Lucky lads, lassies and leprechauns alike are invited to gear up in green and join in the celebration which will feature specials on traditional Irish dishes as well as pitchers of green beer, Irish whiskey and Guinness for patrons of age. To top off the party, the talented and exciting band Panama will shamrock the house with a mix of yesterday's classics and today's favorites, beginning at 9 p.m.

For Immediate Release: March 10, 2008
PURE MANAGEMENT GROUP NIGHTCLUBS RECEIVE NINE CLUB WORLD AWARD NOMINATIONS
PURE, LAX and Aura Nightclubs Each in the Running for Top Honors at 6th Annual Club World Awards

Las Vegas – With three of the world's best-known nightclubs under its umbrella, it is no wonder that Pure Management Group has quickly evolved as a leader in nightlife and dining. Collectively, PURE, LAX and Aura Nightclubs have received nine nominations in eight different categories at the 6th Annual Club World Awards. Winners are chosen by a panel of industry-expert judges and will be disclosed at a ceremony on March 26.

"We are incredibly grateful to be nominated for multiple awards at this year's Club World Awards," said Ned Collett, Chief Operating Officer of Pure Management Group. "To be well-recognized by our industry peers is what inspires us to continue to create and provide the ultimate experiences for club-goers."

Pure Management Group's flagship venue, PURE Nightclub in Las Vegas, is recognized in three categories including Best Bottle Service, Best One-Off (Timbaland's performance at PURE on October 16, 2007) and for the second year in a row, Best Superclub. LAX Nightclub, the company's latest Las Vegas venture is also nominated for the honors of Best New Club, Best Resident DJ (DJ Vice) and Best DJ Set (Bob Sinclar on September 5, 2007). Also in the running for Best New Club is Aura Nightclub in the Bahamas which received additional nominations for Best Lighting System (Focus Lighting and Neu Visions) and Best Interior Design (Jeffrey Beers International).

Additional properties under Pure Management Group include the Pussycat Dolls Lounge and Venus Pool Club at Caesars Palace, Noir Bar and Company American Bistro at Luxor, sushi concept Social House at Treasure Island, Coyote Ugly Las Vegas at New York-New York and Dick's Last Resort at Excalibur, all located in Las Vegas. Pure Management Group is a leader in dining and nightlife, consistently producing innovations in style, sound and energy creating the hottest venues for all clientele.

For Immediate Release: March 3, 2008
HEIDI MONTAG AND SPENCER PRATT STEAL THE SPOTLIGHT FOR A NIGHT AT LAX NIGHTCLUB
MTV's ‘The Hills' Favorite Couple to Host an Evening Friday, March 7

Famed couple of MTV's hit reality show The Hills, Heidi Montag and Spencer Pratt, escape the busy life of the Hollywood Hills and kick back in chic Vegas style as they host an unforgettable evening at LAX Nightclub inside Luxor on Friday, March 7. While DJ Hollywood spins a mind-blowing set to keep club-goers on the dance floor, the hottest reality TV couple will keep the party going until the early morning hours with their one-of-a-kind Hollywood charm.

For Immediate Release: February 22, 2008
BRODY JENNER AND FRANKIE DELGADO TRADE IN THE HOLLYWOOD HILLS FOR A NIGHT OF THRILLS AT PURE NIGHTCLUB
Reality Television's Boisterous Boys Return to PURE to Host a Fun-filled Fete March 1

An unforgettable and high-energy night is in store for Sin City club-goers on Saturday, March 1 as Brody Jenner and Frankie Delgado of the hit MTV series The Hills host a night at PURE Nightclub. With DJ Vice on the decks, the evening is sure to sizzle as the nation's number one nightclub throws yet another smoking hot happening.

For Immediate Release: February 22, 2008
BRODY JENNER AND FRANKIE DELGADO TO PARTY LIKE ROCKSTARS AT LAX NIGHTCLUB
Pals to Host Night of Revelry February 29 Inside Luxor

Reality television stars Brody Jenner and Frankie Delgado will join forces to throw the hottest party in Sin City on Friday, February 29 at LAX Nightclub. Jenner and Delgado are sure to thrill club goers as they enjoy an unforgettable night inside the Luxor hotspot.

For Immediate Release: January 30, 2008
ASHLEE SIMPSON'S STAR SHINES BRIGHTLY AS SHE PERFORMS AT LAX NIGHTCLUB
Pop Star to Celebrate the Release of Her New Single on February 23

Pop sensation Ashlee Simpson looks to party in style with the release of her new single "Outta My Head" at LAX Nightclub at Luxor on Saturday, February 23. The chart-topping songstress will thrill club-goers with a special live performance of her brand new hit song then revel in the incredible sights and sounds of the hottest nightspot in Las Vegas.

For Immediate Release: December 27, 2008
LAX NIGHTCLUB LAUNCHES $100,000 CONTEST TO CROWN HOTTEST BIKINI MODEL IN AMERICA, MISS LAX
Cash Prizes and Guest Appearance on ‘Criss Angel MINDFREAK' up for Grabs Every Wednesday until April 9, 2008

LAX Nightclub at Luxor will be crowning the first ever Miss LAX in 2008. With $100,000 in cash and prizes being awarded, LAX is looking for the hottest swimwear models in the country. Every Wednesday until the finals on April 9, LAX invites ladies who think they have what it takes to strut their stuff in efforts to win the $50,000 grand prize as well as a guest appearance on the hit A&E television program Criss Angel MINDFREAK. Each Wednesday LAX will bring in a panel of celebrity judges to narrow down the field and then give club goers the opportunity to pick the finalists by voting online at www.LAXtheNightclub.com.

For Immediate Release: January 28, 2008
PARIS HILTON PLAYS CUPID AT RED HOT LAX NIGHTCLUB
Hilton to Host Post-Valentine's Day Party on February 15

Trendsetter Paris Hilton will bring her sassy style to LAX Nightclub on February 15 as she hosts a posh post-Valentine's Day party. As the DJ turns out enticing hits to keep the dance floor packed, the blonde beauty's lovable charm will keep the party rocking until the early morning hours at the hottest nightlife destination on The Strip, LAX Nightclub.

For Immediate Release: January 28, 2008
PARIS HILTON TO CELEBRATE A BURLESQUE BIRTHDAY WITH THE LAS VEGAS PUSSYCAT DOLLS
Pin-up Purrs as a Guest Doll February 16

Paris Hilton will have heads spinning as she transforms into a burlesque bombshell and gets on stage as part of the Las Vegas Pussycat Dolls show in celebration of her birthday on Saturday, February 16. After an awe-inspiring show at the Pussycat Dolls Lounge, the socialite's birthday bash will continue at PURE where the haute heiress will heat things up at her favorite Las Vegas hotspot.

For Immediate Release: February 1, 2008
DEBBIE MATENOPOULOS SNEAKS OFF THE SET AND INTO SIN CITY TO HOST A NIGHT AT PURE NIGHTCLUB
E! Personality Charms Club-goers at PURE on February 15

Don't miss the excitement as E!'s enchantress, Debbie Matenopoulos of The Daily 10, drops in to PURE Nightclub to lend her hosting talent on Friday, February 15. The prime time sweetheart is sure to steal the spotlight at the hottest spot on The Strip as DJ Hollywood heats things up on the turntables.

For Immediate Release: February 11, 2008
LIGHTS, CAMERA, ACTION, SIZZLING TV STARS GIULIANA AND BILL RANCIC HEAT UP LAX NIGHTCLUB
Celebrity Couple to Host Hottest Party in Sin City February 16

E! News anchor Giuliana Rancic and her husband Bill Rancic, winner of The Apprentice season one, host an exciting night under the light of the Luxor at sexy nightspot, LAX Nightclub on Saturday, February 16. As resident DJ Vice keeps the dance floor packed with irresistible hits, the happy couple will keep the party going all night long at Las Vegas' premier party spot.

For Immediate Release: February 12, 2008
NICKY HILTON SHOWS OFF NEW NICHOLAI AND CHICK FASHIONS AT LAX NIGHTCLUB
Designer To Introduce Fall 2008 Collections on February 14

Fashion trendsetter Nicky Hilton will celebrate the unveiling of the hottest new styles of her popular Nicholai and Chick clothing lines at LAX Nightclub on Thursday, February 14, 2008. Hilton is sure to wow club goers with some the sexiest new threads in the world as DJ Hollywood keeps the party pumpin' with the best mix in Sin City.

For Immediate Release: February 11, 2008
PARIS HILTON STEALS THE SPOTLIGHT AS SHE INTRODUCES HER FALL 2008 COLLECTION AT LAX NIGHTCLUB
Trendsetting Celebrity Flaunts Her Famous Fashion February 13

Stylish socialite and entrepreneur Paris Hilton gears up for a night to remember as she celebrates the launch of her Fall 2008 Paris Hilton Collection at the hottest nightclub to land on The Strip, LAX Nightclub at Luxor on Wednesday, February 13. As DJ Vice works his magic on the turntables, Hilton will be turning heads with her chic style and keeping the packed party rockin' at Las Vegas' number one nightspot.

For Immediate Release: February 12, 2008
STYLE AND CLASS COME TOGETHER FOR THE WILLIAM RAST FALL 2008 FASHION RELEASE PARTY AT LAX NIGHTCLUB
Justin Timberlake and Trace Ayala's New Collection Rocks Las Vegas February 13

Premium fashion brand William Rast, created by music sensation Justin Timberlake and his best friend Trace Ayala, launches its chic and stylish fall 2008 collection at the sexiest spot on The Strip, LAX Nightclub at Luxor on Wednesday, February 13. Fashion savvy guests are in for a treat at this swanky party as posh style, delectable libations and mind-blowing music collaborate for an unforgettable night.

For Immediate Release: February 11, 2008
Dick's Last Resort
"The Shame O' The Strip" Serves Up Live Entertainment With Panama

Rock out at the wackiest joint on The Strip as the talented and exciting band Panama takes to the stage multiple nights each week to treat guests to a great mix of 80's rock and popular Top 40 hits. Diners at Dick's Last Resort will find it hard to resist giving in to the beat and getting into the groove as Panama pumps out yesterday's classics and today's favorites.

Panama keeps customers on their feet at Dick's Last Resort on:
Sunday & Monday, 9 p.m. – 12 a.m.
Thursday & Friday, 10 p.m. – 1 a.m.
Saturday, 11 p.m. – 2 a.m.

Famous for its deliciously messy cuisine, zany décor, rowdy wait staff, live bands and let-loose atmosphere, Dick's Last Resort provides a new level of fun in the city known as the "Entertainment Capital of the World." Come get your kicks at Dick's!

For Immediate Release: February 6, 2008
KRISTIN CAVALLARI CATWALKS INTO PURE NIGHTCLUB TO HOST STASH CLOTHING SHOWCASE
Celebrity Sizzles at Sin City Hotspot for a Night Full of Fashion and Fun February 12

Club-going fashion followers and trendsetters alike are in for a treat on Tuesday, February 12 when Kristin Cavallari pops into PURE Nightclub to host the Stash Clothing Fashion Showcase. The stylish starlet is sure to send the energy soaring as a bevy of beautiful models strut the latest looks on the runway. As if the party couldn't get any hotter, world-renowned DJ AM will steam things up as he spins a mind-blowing mix on the turntables throughout the night.

For Immediate Release: February 6, 2008
RACHAEL LEIGH COOK WILL BE ALL THAT AS SHE HOSTS AN EVENING AT LAX NIGHTCLUB
Actress to Host Night of Revelry on February 8

Gorgeous big screen starlet Rachael Leigh Cook will host an unforgettable evening at LAX Nightclub at Luxor on Friday, February 8. Cook is sure to have a blast as she oversees the jam-packed dance floor full of excited club goers inside Las Vegas' hottest nightspot.

For Immediate Release: January 28, 2008
"SHOWSTOPPER" AUBREY O'DAY DANCES HER WAY INTO PURE NIGHTCLUB
Recording Artist Celebrates Her Birthday at Sin City's Sassiest Spot on February 8

On Friday, February 8, America's number one nightclub, PURE, will serve as the supreme scene for a mind-blowing birthday bash in honor of Aubrey O'Day of the sensational singing group Danity Kane. The blonde beauty, formerly of the MTV reality series Making the Band 3 will blow out her candles as she turns 24 in ultimate VIP fashion at the hottest haunt on The Strip. World-renowned DJ AM will keep the energy high as he spins an enticing mix on the turntables throughout the fun-filled event.

For Immediate Release: January 14, 2008
PAUL VAN DYK SPINS HIS WAY INTO LAX NIGHTCLUB
Highly Touted DJ to Spin Live Set on Wednesday, February 6.

Renowned DJ Paul van Dyk will bring his heart-pounding sounds to LAX Nightclub at Luxor on Wednesday, February 6. Van Dyk, one of the highest rated DJs in the world is sure to keep club goers movin' and shakin' all night long as he rocks the house with an amazing live set.

For Immediate Release: January 23, 2008
ANTONIO RODRIGO NOGUEIRA TO PARTY AT PURE AFTER REACHING BREAKING POINT
Fighter to Hold After-Fight Party on February 2

UFC combatant Antonio Rodrigo Nogueira will kick back and let loose during a post-fight bash at PURE Nightclub at Caesars Palace on Saturday, February 2. Nogueira will revel in the lavish luxury of the hip nightspot as club goers pack the party until the wee hours of the morning.

For Immediate Release: January 9, 2008
TIFFANI THIESSEN TOASTS ANOTHER YEAR AS SHE CELEBRATES HER BIRTHDAY AT PURE NIGHTCLUB
Sitcom Star to Party at The Strip's Hippest Hotspot on Friday, January 25

Tiffani Thiessen, most recognized from her days on the hit television sitcoms Saved by the Bell and Beverly Hills 90210, drops the act as she celebrates her birthday at PURE Nightclub on Friday, January 25, 2008. The former teen heartthrob is sure to raise the pulses of club goers while DJ Hollywood drops the beats on a celebratory evening.

For Immediate Release: January 14, 2008
PURE DELIGHT AS MUSIC SENSATION ASHANTI HOSTS AN UNFORGETTABLE EVENING
Entertainer to Host Monthly MySpace Party at PURE Nightclub on Saturday, January 26

Grammy Award-winning singer Ashanti brings her beautiful voice and stunning good looks to the hippest nightspot in Las Vegas, PURE Nightclub at Caesars Palace to host a decadent bash on Saturday, January 26. The multi-talented Ashanti will revel in the electric atmosphere of the club as patrons pack the dance floor and party all night long.

For Immediate Release: January 10, 2008
COMPANY AMERICAN BISTRO TACKLES HUNGER WITH TASTE OF THE NFL
Pure Management Group Restaurant to Participate in NFL Charity Event on February 2

LAS VEGAS – Company American Bistro at Luxor has joined the effort to tackle hunger in America as a participant at the 17th annual Taste of the NFL, the party with a purpose charity event on February 2. The event takes place on the eve of Super Bowl XLII in Arizona at the Phoenix Civic Plaza while raising money for local and national hunger organizations.

Traditionally reserved for one select restaurant in each of the NFL's 32 cities, Company American Bistro has broken the mold as a special addition to this year's host city. Participating restaurants highlight one dish at Taste of the NFL for the thousands in attendance to enjoy. Led by Pure Management Group's Corporate Executive Chef Michael Sellmann, Company American Bistro will be serving a Braised Oxtail with Celeriac Mousseline and Black Truffle Vinaigrette.

"We are thrilled to be a participant in the 17th annual Taste of the NFL and even more so that the money raised will be going to help those in need," said Robert Frey, managing partner of Pure Management Group.

In addition to an abundance of delicious food, patrons in attendance will have the opportunity to bid on silent auction items including a package donated by Company American Bistro which consists of a trip for two to Las Vegas, a two night stay at Luxor and dinner at Company American Bistro followed by a VIP table at LAX Nightclub.

Company American Bistro is owned and operated by Pure Management Group along with celebrity investors Nicky Hilton, Wilmer Valderrama and Nick Lachey. Located at Luxor and adjacent to LAX Nightclub, Company American Bistro boasts a rustic feel in a chic organic environment while offering diners contemporary twists on classic American entrees.

For more information on Company American Bistro and Taste of the NFL please visit www.CompanyLV.com and www.TasteoftheNFL.com.

For Immediate Release: January 17, 2008
MIKE SWICK AND JOSH BURKMAN TO PARTY AT LAX NIGHTCLUB AFTER THEY CLASH IN THE OCTAGON
John Lewis Presents Official After-Fight Party on January 23

UFC rivals Mike Swick and Josh Burkman will do battle in their head-to-head showdown on Wednesday, January 23 then head to LAX Nightclub at Luxor to heal their wounds and party like champions. The two combatants are sure to let loose and celebrate in the spirit of competition as DJ Vice rocks the turntables at the hottest nightspot in Las Vegas.

For Immediate Release: January 9, 2008
LIGHTS! CAMERA! ACTION! DAVE NAVARRO HOSTS THE OFFICIAL BROKEN PARTY AT PURE
Rocker Turned Film Director Celebrates Five AVN Award Nominations for His First Film Project at PURE Nightclub

Everyone's favorite bad boy, Dave Navarro, celebrates his directional debut and the success of his adult film Broken at The Strip's sassiest spot, PURE Nightclub. Take part in the party of a lifetime on Friday, January 11 as the hottest club in Sin City hosts a blowout bash for the legendary rock star.

For Immediate Release: December 27, 2007
UNSCRIPTED REALITY AS KRISTIN CAVALLARI TURNS 21 AT LAX NIGHTCLUB INSIDE LUXOR
Budding Actress to Celebrate on Saturday, January 5, 2008

Former MTV Laguna Beach star Kristin Cavallari heads to Sin City to celebrate her 21st birthday in the spotlight at LAX Nightclub inside Luxor on Saturday, January 5, 2008. The blonde beauty will be partying in style as LAX Nightclub resident DJ Vice drops the beats and kicks 2008 off in grand fashion.

For Immediate Release: December 19, 2007
PURE NIGHTCLUB PRESENTS A NEW YEAR'S EVE WEEKEND STOCKED WITH STAR-STUDDED EVENTS
Posh Party Spot Electrifies New Year's Eve Weekend 2007

LAS VEGAS – Heart rates will race as PURE Nightclub lights up The Strip on the last nights of the year with a stellar line-up of blowout bashes and special guest appearances by Brody Jenner and Frankie Delgado of The Hills, Nicky Hilton, Kevin Federline and Paris Hilton. Join the Hollywood hot shots as they prep partiers for PURE's highly anticipated New Year's Eve celebration hosted by Pamela Anderson.

Friday, December 28: The heartthrobs of The Hills, Brody Jenner and Frankie Delgado, take over PURE to jumpstart a weekend full of non-stop fun at the nation's number one nightclub.

Saturday, December 29: Entrepreneur and fashion designer Nicky Hilton treats PURE club-goers to a stylish Saturday night soiree which will also feature an unbelievable UFC 79: Nemesis after-fight party with mixed martial arts wonder Wanderlei Silva.

Sunday, December 30: Trend-setting socialite, Paris Hilton, turns heads as she hosts Sunday night's hot happening at PURE. Kevin Federline will also swing by to help usher in another unforgettable night at the ultimate Sin City night spot.

Monday, December 31: PURE Nightclub will glow under the glitter of New Year's Eve fireworks as Pamela Anderson spearheads a club-wide champagne toast and countdown to midnight. Throughout the night, DJ Vice will mix a breathtaking blend of the hottest hits to ring in 2008.

Advance tickets for New Years Eve are $250. Tickets can be purchased and table reservations can be made by calling 702.731.7873.

For Immediate Release: December 19, 2007
RING IN 2008 WITH A CELEBRITY PACKED WEEKEND AT LAX NIGHTCLUB INSIDE LUXOR
Young Hollywood and MMA Fighter Step Out to Host Sin City's Biggest Parties of the Year

LAS VEGAS- From Saturday night until Monday's final countdown, Sin City's sexiest party spot, LAX Nightclub will celebrate 2007 with reality stars Brody Jenner, Frankie Delgado and professional mixed martial arts fighter Matt Hughes on Saturday night; Lauren Conrad, Whitney Port and Audrina Patridge from The Hills on Sunday night; and the beautiful Hilton sisters, Paris and Nicky, on Monday night.

Saturday, December 29: The charismatic reality stars, Jenner and Delgado, will join Hughes as he hosts an all-star after fight party presented by John Lewis. The handsome trio will kick off New Year's Eve weekend in true Vegas style as they host an unbelievable party under the light of the Luxor. While DJ Vice turns out hits to keep the dance floor packed, dancer/rapper Kevin Federline will make an appearance that will keep the party rockin' until the early morning hours inside the beautiful two-story nightclub.

Sunday, December 30: The three leading ladies, Conrad, Port and Patridge of MTV reality show, The Hills, will head out of Hollywood and into LAX Nightclub as they host an unforgettable New Year's Eve pre-party. The ladies will be sure to mesmerize the crowd with their stunning style and sassy charm as they get the club goers fired up for the big countdown on Monday night.

Monday, December 31: Join Paris and Nicky Hilton for an extraordinary New Year's Eve bash that is not to miss as they celebrate a year to remember at the hottest nightclub to land on The Strip, LAX Nightclub. As DJ AM turns out the irresistible hits of 2007, the charming Hilton sisters will lead the countdown to 2008 with a club-wide champagne toast at the stroke of midnight. Other celebrity guests include Mindfreak Criss Angel and Federline who will be on hand to celebrate at the year-end spectacular inside Las Vegas' newest party spot.

LAX Nightclub inside Luxor is owned and operated by Pure Management Group along with celebrity investors Christina Aguilera and DJ AM. For more information and table reservations please call (702) 262-4LAX or visit www.LAXthenightclub.com.

For Immediate Release: December 19, 2007
SOCIAL HOUSE TICKLES TASTEBUDS WITH A MOUTHWATERING MENU ON NEW YEAR'S EVE
Chic Eatery Will Entertain New Year's Eve Guests with Flavor and Fireworks

Las Vegas – Recognized by USA Today as one of "10 great places to party the longest night away," Social House offers an unrivaled atmosphere for celebrating New Year's Eve on The Strip. On Monday, December 31 the posh eatery will spoil its holiday diners with a special, savory selection and a supreme scene for taking in the festive fireworks in true Las Vegas fashion.

With a prefix menu priced at $125 per person, each guest will enjoy a fabulous five-course meal that will begin with a delicate crispy oyster, butter lettuce, green apple and curry aoli zensai (Japanese for appetizer). The first course will be comprised of delicious thinly sliced kampachi garnished with lemon, soy salt and microgreens. Next, a tasty toro salad will be served followed by an exquisite black cod with mung bean fricasse and lop chong. The main course will feature Japanese kobe beef with salsify, shiso and phyllo chips. To top off the exceptional cuisine, a choice Chef's selection sushi will be presented before a decadent dessert is served to satisfy the sweet tooth of all.

With an astounding view of the Las Vegas Strip, Social House boasts more than just fine food. Social House's very own outdoor terrace is ideal for admiring the New Year's Eve fireworks as they dance across the Sin City skyline.

Whether stopping in to enjoy the New Year's Eve spectacular or paying a visit to the posh spot on any given night, Social House offers a chic vibe and refreshing dining experience that can't be found anywhere else on the Las Vegas Strip. Social House is the ideal spot for dinner or drinks with an exuberant ambiance and breathtaking views of the Las Vegas Strip. Hip, modern and trendy, Social House features a delectable menu from Executive Chef Joseph Elevado, one of Nevada's largest sake lists and signature cocktails that will quench anyone's thirst.

New Year's Eve prefix menu reservations can be made for 9:00 p.m. or 10:00 p.m. by calling (702) 506-2316. Standard menu reservations will be open between 5 p.m. and 7 p.m. Social House is open nightly from 5:00 p.m. to midnight with late night dinning offered Wednesday-Saturday until 2:00. For reservations please call (702) 894-7223 or visit www.SocialHouseLV.com.

For Immediate Release: December 18, 2007
MINDFREAK CRISS ANGEL REVELS IN THE SPOTLIGHT AS HE CELEBRATES HIS BIRTHDAY AT LAX NIGHTCLUB
Famed Illusionist Holds Birthday Bash on Wednesday, December 19 Inside Luxor

Television personality and soon-to-be Las Vegas headliner Criss Angel will blow out his birthday candles in style at LAX Nightclub inside Luxor on Wednesday, December 19. As the DJ works his magic on the turntables, the Mindfreak is sure to have a few tricks up his sleeve as he celebrates his special night at Sin City's sexiest hotspot.

For Immediate Release: December 4, 2007
PARIS AND NICKY HILTON TO RING IN 2008 AS THEY HOST LAX NIGHTCLUB'S NEW YEAR'S EVE BASH INSIDE LUXOR
Celebrity Sisters Host Sin City's Biggest Party of the Year on December 31

As fireworks glitter the Las Vegas skyline on New Year's Eve, Paris and Nicky Hilton will celebrate an unforgettable year at the hottest nightclub to land on The Strip, LAX Nightclub inside Luxor. As the DJ turns out the irresistible hits of 2007, the beautiful Hilton sisters will lead the countdown to 2008 with a club-wide champagne toast at the stroke of Midnight. New Year's Eve at LAX will be a night not to miss as the Hilton sisters bring their sassy charm and memorable style together for a year-end spectacular at Las Vegas' newest party spot.

For Immediate Release: December 4, 2007
TARA CONNER CATWALKS INTO PURE FOR AN UNBELIEVABLE BIRTHDAY BASH
Pageant Princess Celebrates at Sin City Hot Spot on December 11

Miss USA 2006 Tara Conner poses front and center as PURE Nightclub presents her with a birthday party fit for a (beauty) queen on Tuesday, December 11, 2007. All eyes will be on the Pageant Place reality show star as she celebrates turning twenty two and blows out her birthday candles in front of countless club-goers with boyfriend, Laguna Beach alum Talan Torriero, by her side.

For Immediate Release: December 4, 2007
THE TALENTED JUDE LAW TO PARTY IN STYLE AT LAX
Actor to Host Evening's Festivities at LAX Nightclub on Saturday, December 8

Academy Award nominated actor Jude Law will step into LAX Nightclub on Saturday, December 8 to host the hottest party in Sin City. Law will revel in the hip nightspot as the incomparable DJ Vice spins an unforgettable mix that will keep club goers in the groove all night long.

For Immediate Release: November 15, 2007
PURE NIGHTCLUB MAKES FANTASIES COME TRUE AS PAMELA ANDERSON HOSTS NEW YEAR'S EVE
Centerfold Toasts to 2008 at Las Vegas' Ultimate Nightclub Bash on December 31

PURE Nightclub will sparkle in the spotlight on the night of Monday, December 31 as Pamela Anderson plays hostess to the supreme New Year's Eve party put on by the nation's number one nightspot. The alluring actress, model and Vegas showgirl will spearhead a club-wide champagne toast and countdown to midnight as fireworks flash above the Las Vegas Strip.

For Immediate Release: November 19, 2007
NICK LACHEY, NICKY HILTON AND WILMER VALDERRAMA HOST THE GRAND OPENING OF COMPANY AMERICAN BISTRO INSIDE LUXOR
Celebrity Investors Throw a Star Studded Soirée on Friday, November 30

Talented singer/songwriter Nick Lachey, young entrepreneur Nicky Hilton and actor Wilmer Valderrama gear up for a special evening as they host the grand opening at Las Vegas' new chic dining spot, Company American Bistro inside Luxor on Friday, November 30. The hip new restaurant is sure to be buzzing with excitement as the three celebrity investors lead the celebration and unveil their collaborative dining venture on The Strip.

For Immediate Release: November 14, 2007
JOKESTERS JAMIE KENNEDY AND NICK SWARDSON CAPTIVATE PURE NIGHTCLUB
Comedians Make Cameo at Sin City's Sexiest Spot on November 17

PURE Nightclub holds the hottest ticket in town on Saturday, November 17 as comedians Jamie Kennedy and Nick Swardson team up to host the club's monthly MySpace party. The humorous duo will party in true Sin City style as DJ Hollywood heats up the night spinning the hottest beats. Club-goers will also be treated to a special appearance by Eva Longoria as she swings by her favorite Las Vegas party spot after making a visit to Hot Tamales Live!

For Immediate Release: November 7, 2007
CISCO ADLER AND SHWAYZE TO PARTY LIKE ROCK STARS AT LAX
Musicians to Host MySpace Party at LAX Nightclub on Friday, November 16

Whitestarr frontman Cisco Adler and hip-hop star Shwayze host an unforgettable monthly MySpace party at LAX Nightclub inside the Luxor on Friday, November 16. Adler and Shwayze will oversee the hottest party in Sin City as DJ Hollywood spins the perfect mix that will have club goers dancing the night away.

For Immediate Release: November 7, 2007
NICK LACHEY AND VANESSA MINNILLO TO BLOW OUT CANDLES TOGETHER AT LAX NIGHTCLUB
Couple to Hold Birthday Bash on Wednesday, November 14

Hot celebrity couple Nick Lachey and Vanessa Minnillo, who share not only love for each other, but also the same date of birth, will celebrate their big day with an extravagant birthday party at LAX Nightclub on Wednesday, November 14. Lachey and Minnillo will revel in the unparalleled atmosphere of the hottest nightspot in Las Vegas as the sounds of DJ Vice keep club goers groovin' until the early morning hours.

For Immediate Release: November 5, 2007
TRAVIS BARKER TO DRUM UP A
ROCKIN' BIRTHDAY BASH AT PURE
Musician to Celebrate Birthday at PURE Nightclub on Tuesday, November 13

Travis Barker, drummer for the band +44, will rock out for his 32nd birthday party at PURE Nightclub inside Caesars Palace on Tuesday, November 13. Barker will be joined by his wife, Shanna Moakler, as he blows out his candles and starts off another year in grand style. DJ Riz of the Crooklyn Clan will spin an unbeatable mix on the turntables and keep the party pumping all night.

For Immediate Release: November 5, 2007
MASH-UP PHENOM DJ AM TEAMS UP WITH TRAVIS BARKER TO PERFORM LIVE AT LAX NIGHTCLUB
Celebrity Music Duo Rocks LAX Nightclub on Friday, November 9

Resident DJ AM teams up with rocker and MTV reality star Travis Barker for an unbeatable night of music at LAX Nightclub inside Luxor on November 9. Catch a glimpse of this rare musical collaboration as DJ AM works his magic on the turntables and Barker keeps up on drums to turn out a mind-blowing performance at Sin City's newest party spot, LAX Nightclub.

For Immediate Release: November 5, 2007
WILMER VALDERRAMA AND FANNY LU SPICE UP LAX NIGHTCLUB WITH A HOT LATIN GRAMMY AFTER PARTY
Comedic Actor and Singer Team Up to Host Special After Party on November 8

LAX Nightclub proves once again that it is the premier hot spot to throw a party as actor Wilmer Valderrama and Latin singing sensation Fanny Lu host an unforgettable Latin Grammy after party on Thursday, November 8. As resident DJ Casanova spins enticing hits to keep the dance floor packed, Valderrama and Lu will let loose as they party under the light of Luxor for a memorable evening at Sin City's sexiest nightclub, LAX.

For Immediate Release: October 29, 2007
PERFORMING PHENOM USHER
BRINGS HIS SUPERSTAR STYLE TO
LAX NIGHTCLUB INSIDE LUXOR
Grammy Award Winning Singer/Songwriter to Host Party on November 3

Usher will make you want to party in true Vegas fashion as he hosts an unforgettable evening at Sin City's sexiest night spot, LAX Nightclub inside Luxor. It will be a night not to miss as resident DJ Vice spins enticing sounds for the masses and Usher brings his smooth moves to Las Vegas' premier hotspot.

For Immediate Release: October 19, 2007
TIMBALAND TO PROVIDE
SHOCK VALUE AT PURE
Producer and hip-hop star to perform live at PURE Nightclub on Friday, October 26

PURE Nightclub, in association with Marc Jay and Lia Rispoli of One Global Events & Marketing, present hip-hop innovator Timbaland and his heart-pumping sound at PURE Nightclub inside Caesars Palace on Friday, October 26 as he performs live at Las Vegas' number one nightlife destination. Timbaland is sure to keep the dance floor moving all night as he takes over the microphone and rocks the club with several of his hit songs.

For Immediate Release: October 9, 2007
PARIS HILTON BRINGS HALLOWEEN SPIRIT
TO LAX NIGHTCLUB INSIDE LUXOR
Celebutante Hosts Ghoulish Night of Halloween Fun on October 31

Paris Hilton gears up for a thrilling night of spooktacular festivities at LAX Nightclub's inaugural Halloween bash on Wednesday, October 31 inside Luxor. Topping off the hottest Halloween haunt in Sin City, Hilton will party amongst the grinning ghosts and merry monsters as DJ Hollywood turns tricks on the turntables to keep the party rockin'. LAX‘s Halloween fright fest is one not to be missed with $20,000 in cash prizes for the guests decked out in the sexiest or scariest costumes at Las Vegas' number one party spot.

For Immediate Release: October 2, 2007
CRISS ANGEL GEARS UP FOR A GOULISH
HALLOWEEN HAPPENING AT PURE NIGHTCLUB
Mindfreak Hosts a Spooky Soiree at PURE on October 30

Each year PURE Nightclub throws the hottest Halloween party in Sin City and who better to host this year's fright fest than the superstar of the supernatural, Criss Angel. The famed illusionist will trick-and-treat partiers to a monster bash not to be missed on Tuesday, October 30 while DJ Vice works his own magic on the turntables. With $20,000 in cash prizes for the guests decked out in the sexiest or scariest costumes, PURE's haunted Halloween celebration is sure to thrill the masses.

For Immediate Release: October 19, 2007
DAFT PUNK TO ROCK THE HOUSE AT LAX
Duo to Host After-Concert Party at LAX Nightclub on Saturday, October 27

French house musicians Guy-Manuel de Homem-Christo and Thomas Bangalter, better known as Daft Punk, will host an electrifying after-concert party at LAX Nightclub inside Luxor on Saturday, October 27. DJs AM and Steve Aoki aka Kid Millionaire will rock the turntables with the hottest beats as de Homem-Christo and Bangalter revel at the hippest new nightspot in Las Vegas.

For Immediate Release: October 19, 2007
CIARA PROMISES WICKED HALLOWEEN BASH AT AURA
R&B Starlet to Host Halloween Festivities on Wednesday, October 31

The hottest Halloween party in the Bahamas will take place inside Aura Nightclub at Atlantis on Wednesday, October 31 as sexy R&B singer Ciara plays host to a frightening night of tricks and treats. While DJ Kirk spins an unbeatable mix, DJ Soulman will emcee the costume contest with cash prizes awarded to the top three scariest or sexiest costumes.

For Immediate Release: October 19, 2007
MTV STAR TILA TEQUILA SHINES BRIGHT AS
SHE CELEBRATES HER BIRTHDAY AT LAX NIGHTCLUB
Sexy Siren Struts Her Stuff in Sin City on Wednesday, October 24

Party in Vegas VIP fashion at LAX Nightclub inside Luxor as Tila Tequila celebrates her birthday and rings in another fabulous year. The beautiful Tequila will be sure to turn heads as she parties center stage until the early morning hours while DJ Casanova turns out a hot set for the packed house at Sin City's sexiest party spot.

For Immediate Release: October 15, 2007
STACY KEIBLER STEALS THE SPOTLIGHT AS SHE CELEBRATES HER BIRTHDAY AT LAX NIGHTCLUB
Dancing with the Stars Alum Parties Inside the Pyramid on October 20

Blond beauty Stacy Keibler dances her way into the hearts of club goers as she celebrates her birthday at LAX Nightclub inside Luxor on Saturday, October 20. As temperatures begin to dip outside, DJ Vice will turn up the heat as he keeps the dance floor sizzling while Keibler indulges in a night full of birthday surprises at Sin City's premier party spot.

For Immediate Release: October 12, 2007
8th AND OCEAN'S KELLY AND SABRINA ALDRIDGE STRIKE A POSE AS THEY CELEBRATE THEIR BIRTHDAY AT PURE
Twins Take Over PURE for an Unbelievable Birthday Bash on October 19

Club-goers will be seeing double on Friday, October 19 when fashion model twins Kelly and Sabrina Aldridge blow out their birthday candles at PURE Nightclub. The sexy sisters, who starred on the hit MTV reality series 8th and Ocean, will let loose and party in style as special guest DJ Samantha Ronson revs up the party with a mind-blowing mix on the turntables.

For Immediate Release: October 9, 2007
VENUS POOL CLUB
Closes for Season on October 14

As Fall settles in and the temperatures cool off Sin City, Venus Pool Club celebrates its last day of the 2007 pool season on Sunday, October 14. The poolside paradise will hibernate throughout the winter and will re-open in March 2008 for another sizzling season.

Venus Pool Club is Las Vegas' best-kept secret, offering a serene alternative to the chaotic pace of traditional Las Vegas pool parties. Surrounded by lavish landscape, this hip oasis offers guests incredible elements of poolside indulgence including posh cabanas, oversized chaise lounges, an air-conditioned bar with flat screen TV's and delicious cuisine.

DJs spin beats as an unparalleled staff provides guests with such extravagances as frozen towels, cooling Evian face spritzers and body massages courtesy of the new Qua Baths & Spa at Caesars Palace. Venus Pool Club's mouthwatering menu is comprised of delectable dishes such as the Lobster Ciabattina Sandwich and Spanish Tapas Platter that are sure to satisfy everyone's taste buds. To quench your thirst, expert bar tenders are on deck creating the signature mojitos that Venus Pool Club is well known for among a wide array of other tasty cocktails.

Plush and exclusive, Venus Pool Club is the epitome of poolside luxury as an irresistible destination for anyone seeking premium pampering and a place to sunbathe in style.

For Immediate Release: October 2, 2007
NICKY HILTON'S 24TH BIRTHDAY BASH AT
LAX NIGHTCLUB INSIDE LUXOR
Fashion Designer to Blow Out The Candles on October 5

Young entrepreneur Nicky Hilton gears up for a night to remember as she celebrates her 24th birthday at the hottest nightclub to land on The Strip, LAX Nightclub inside Luxor on Friday, October 5. It will be a night full of irresistible sounds, decadent cake and birthday surprises for Hilton as she parties with friends at Las Vegas' number one party spot.

For Immediate Release: September 19, 2007
TORI SPELLING DOLLS UP AND JOINS THE TROUPE AT THE PUSSYCAT DOLLS LOUNGE
Reality TV Star Steps into the Spotlight as Guest Pussycat Doll on September 28

Blonde beauty Tori Spelling tips her hat and takes on the role of emcee of the Las Vegas Pussycat Dolls on Friday, September 28. For one special night only, the star of Tori & Dean: Inn Love will host Sin City's sexiest burlesque show and join an exclusive list of guest Pussycat Dolls who have shined at center stage at the Pussycat Dolls Lounge inside PURE Nightclub.

For Immediate Release: September 17, 2007
"CHUCK" CHECKS INTO PURE NIGHTCLUB
New NBC Action-Comedy Kicks Off Series Premiere at PURE on September 22

Catch the excitement on Saturday, September 22 as the country's hottest nightlife destination PURE Nightclub throws an unbelievable bash for "Chuck," the latest addition to NBC's fall television lineup. Cast members Zachary Levi, Joshua Gomez, Adam Baldwin, Yvonne Strahovski, Sarah Lancaster and Ryan McPartlin will be celebrating the debut of the sizzling new action-comedy series along with acclaimed executive producers Josh Schwartz and McG. Throughout the primetime party, the World's Sexiest DJ Colleen Shannon will be turning heads and records as she spins the hottest mix on the turntables.

For Immediate Release: September 13, 2007
DICK'S LAST RESORT
A Football Frenzy!

From the first quarter toss of the day to the last blow of the whistle, Dick's Last Resort is the only place to be on Sundays and Monday nights this football season. No rookie to a pigskin party, Dick's will be dishing up deals on game-time grub and beer that are sure to score a touchdown with football fans from all over. Grab your tailgaiting team and watch the biggest games on one of Dick's 46 flat screens while you chow down on your choice of chicken wings, chili cheese dogs, hot dogs and nachos. Catch the play-by-play action with pitchers of Miller beer or one of Dick's signature daiquiris served in a fun football-shaped souvenir mug. Continue the party even after the last play and stay for live entertainment by the talented and exciting band Panama, treating guests to a great mix of 80's rock and popular Top 40 hits. Famous for its deliciously messy cuisine, zany décor, rowdy wait staff, live bands and let-loose atmosphere, Dick's Last Resort provides a new level of fun in the city known as the "Entertainment Capital of the World." Come get your kicks at Dick's!

For Immediate Release: September 11, 2007
HEIDI MONTAG TO CELEBRATE 21st BIRTHDAY AT LAX
MTV's The Hills Star to Blow Out Candles on Saturday, September 15

One of reality television's darlings, Heidi Montag, will roll the dice in Las Vegas as she celebrates her 21st birthday at LAX Nightclub inside Luxor on Saturday, September 15. DJ Vice will be on the turntables to keep the party rocking as The Hills hottie brings her Hollywood charm to Sin City.

For Immediate Release: September 6, 2007
LAX NIGHTCLUB AND P.DIDDY A PERFECT MATCH
P.Diddy and DJ AM Host the Diet Pepsi Serves You a Premium Good VMA After-Party at LAX Nightclub Inside Luxor on Sunday, September 9

One of the biggest names in entertainment, P.Diddy and turntable phenom DJ AM get set to host the Diet Pepsi serves you a premium good VMA after-party at the hottest club in the country, LAX Nightclub inside Luxor on Sunday, September 9. The original Bad Boy who duets with LAX investor Christina Aguilera on his album Press Play will be dressed in his Sunday best while DJ AM spins the tracks to keep the party rocking into the early morning.

For Immediate Release: August 30, 2007
FALL OUT BOY TO HIGHTLIGHT CRUSH MANAGEMENT DECAYDANCE BASH AT LAX NIGHTCLUB INSIDE LUXOR ON FRIDAY, SEPTEMBER 7
Gym Class Heroes, Panic! at the Disco and Cobra Starship to join in party at Las Vegas' hottest new nightspot

Rock bands Fall Out Boy, Gym Class Heroes, Panic! at the Disco and Cobra Starship will come together to host an unbelievable night dedicated to music at LAX Nightclub on Friday, September 7, 2007. Club goers will be dancing all night long as Fall Out Boy's Pete Wentz and Gym Class Heroes' Travis McCoy hop into the DJ booth and take turns on the turntables as special guest DJs.

For Immediate Release: August 27, 2007
LEAD PUSSYCAT DOLL NICOLE SCHERZINGER PURRS INTO PURE FOR AN UNFORGETTABLE PARTY
Sexy Songstress to Host an Evening at PURE Nightclub on September 8

Nicole Scherzinger, leading lady of the chart-topping Pussycat Dolls pops in to PURE Nightclub on Saturday, September 8 to host a night of nonstop excitement. The sultry singing sensation will have heart rates rising as she rocks out and performs two hit songs for the lucky patrons in attendance. DJ Hollywood will work his magic on the turntables and keep the energy pumped all night at the hippest hot spot in the country.

For Immediate Release: August 24, 2007
WILMER VALERRAMA BRINGS FASHION CENTER STAGE AT PURE NIGHTCLUB WITH CALAVENA CLOTHING
Actor Launches Latin-Inspired Fashion Line at PURE Nightclub on August 27

Wilmer Valderrama returns to PURE Nightclub – this time to debut his cutting-edge clothing line Calavena on Monday, August 27. While Valderrama introduces his fresh new styles, DJ Hollywood will crank out the sounds of the summer on the wheels of steel.

For Immediate Release: August 24, 2007
LINKIN PARK'S CHESTER BENNINGTON BRINGS VE'CEL FASHION TO PURE NIGHTCLUB
Musician Reveals His Rockin' Clothing Line at PURE Nightclub on August 27

PURE Nightclub proves yet again that it is the most stylish nightclub around as Linkin Park front man Chester Bennington launches his new clothing line Ve'Cel at the savvy spot on Monday, August 27. Be there as Bennington unveils his new premium fashion brand and DJ Hollywood revs up the party with the best beats all night long.

For Immediate Release: August 22, 2007
NICKY HILTON PRESENTS A PEEK AT PURELY POSH ‘CHICK' APPAREL
Starlet Proudly Parades Latest Fashions at PURE Nightclub on August 27

PURE Nightclub is the only place to be on Tuesday, August 28 as socialite and entrepreneur extraordinaire Nicky Hilton exposes fresh gear from Chick, her sassy line of stylish attire. Paris Hilton will be on board to support her sister throughout the night which will highlight current Chick couture as the world famous DJ AM works his magic on the turntables.

For Immediate Release: August 14, 2007
CHRISTINA AGUILERA BRINGS THE MUSIC TO
LAX NIGHTCLUB AT LUXOR SATURDAY, SEPTEMBER 8
Pop Icon to Host a Night at Las Vegas' Newest Hotspot

LAX Nightclub gears up for an action-packed weekend of celebrities and welcomes Christina Aguilera Saturday, September 8. Aguilera will take on hosting duties and welcome club-goers to the newest nightclub in Las Vegas. With DJ Vice on the turntables, LAX will crank up the tunes and rock the pyramid until the early morning hours.

For Immediate Release: August 14, 2007
WORLD HOLD ON AS LAX WELCOMES
BOB SINCLAR
LAX Industry Wednesdays Launches at Luxor on September 5 with Acclaimed DJ

LAX Nightclub brings the music on Wednesday, September 5 as special guest DJ Bob Sinclar drops the beats and kick starts LAX Industry Wednesdays. Known for producing dance party anthems, Sinclar will take to the turntables and provide the soundtrack for a memorable evening at LAX Nightclub.

For Immediate Release: August 9, 2007
DICK'S LAST RESORT GETS "ALL SHOOK UP"
FOR THE KING OF ROCK ‘N ROLL
Dick's Last Resort Hosts Elvis Presley Tribute and Impersonator Contest on August 16

What better place to throw a tribute to Elvis than at the King of all party joints? In memory of the legend that helped make Las Vegas what it is today, Dick's Last Resort is calling for all Elvis impersonators to grab their "Blue Suede Shoes" and head over for an exciting Elvis Impersonator Contest and celebration on August 16. Be there to cheer on the best of the hunka-hunka Elvi or jump on stage and compete! Costumes are encouraged, sideburns are in favor and hip-shaking is a must in winning over the audience and judges. In addition to the competition, Dick's very own Elvis impersonator will host an afternoon of karaoke and an Elvis cover band will rock the house late into the night.

For Immediate Release: August 8, 2007
DEVON AOKI TO PARTY IN PURE FASHION
Gorgeous Supermodel to Celebrate Birthday at PURE Nightclub on August 17

Devon Aoki, sexy supermodel and actress, celebrates her 25th birthday at PURE Nightclub inside Caesars Palace on Friday, August 17. The stunning Aoki is sure to turn heads as she parties in style at Las Vegas' hippest nightspot. With Aoki celebrating and DJ AM tearing up the turntables all night long, this will truly be a night to remember.

For Immediate Release: August 8, 2007
BRODY JENNER TO BLOW OUT HIS CANDLES AT PURE
Television Star to Celebrate Birthday at PURE Nightclub on August 18

Brody Jenner of the MTV hit show The Hills celebrates his 24th birthday at PURE Nightclub inside Caesars Palace on Saturday, August 18. Come join Jenner as he raises a glass and parties with fellow cast members from The Hills. DJ Hollywood will be spinning the hottest mixes in Las Vegas as Jenner and pals celebrate his special night.

For Immediate Release: August 7, 2007
BRITNEY SPEARS HOSTS THE GRAND
OPENING OF LAX NIGHTCLUB
AT LUXOR FRIDAY, AUGUST 31
Pop Star and DJ AM Set to Usher in a New Era of Las Vegas Nightlife

LAX Nightclub will open its doors for the first time Friday, August 31 with the girl everyone wants to party with, Britney Spears. Spears will host the star-studded evening in unforgettable Vegas VIP fashion while DJ AM works his magic on the turntables and cranks out tunes to entertain the masses. Come party until the early morning hours with Spears and commemorate the grand opening of what will soon be Las Vegas' number one party spot, LAX Nightclub.

For Immediate Release: July 30, 2007
Pure Management Group Announces
The Next Step in Vegas Nightlife
- Privacy -
Found only at NOIR BAR at the Luxor Hotel

NOIR: It's a feeling...Shadowy, Sophisticated, Private.

Privacy in Vegas? Seems like a dream, but at NOIR BAR what seems impossible can happen. NOIR is the new nightlife experience that hearkens back to the era when privacy and Vegas were synonymous...when what happened here really did stay here. In a city where the whole world comes to play, there has to be a place where VIPs can let loose, live it up and not fear the eyes - and the cameras - of the world upon them, a special refuge for those who want their playtime to remain paparazzi free. A modern day speakeasy. A luxurious lounge, that lets them be them - behind closed doors.
Welcome to NOIR BAR, secreted in the Luxor Hotel, opening Labor Day weekend 2007, courtesy of the celebrated nightlife and dining pacesetters at Pure Management Group. It's the first Las Vegas nightclub to offer privacy, subtlety and sheer elegance - but also access to anything your heart desires, whether it be to Pure's new LAX nightclub with a capacity for 2000 - next door at the Luxor through a hidden private entrance - fine dining at PMG's new company American Bistro, or relaxing in a private luxe environment for a very select 200. NOIR is Vegas' first lounge to feature its own 'outside' entrance that guarantees privacy - you don't even have to enter the casino to enter the party at NOIR BAR.
At NOIR you can hobnob in very good company - secure in the knowledge that you are as good as hidden from the prying eyes of the city and the world. The very name of the bar implies decadent late nights, mysterious evenings, the glamour of the night - without the bright lights of The Strip and the crowded gaming rooms. Welcome to the first discreet Vegas nightclub, the only one of its kind. NOIR will have a highly selective guest list: VIPs, movers and shakers - not just celebrities, but the cream of the crop of visiting and Vegas VIPs, the well-heeled - who can act as they please in NOIR, kick up their high heels or settle in for some quality conversation and not feel threatened or exposed. What happens at NOIR will definitely stay at NOIR - and of course, that noir-ish lighting is very forgiving - every corner is a VIP area cordoned off by furniture and shadows - no velvet ropes required.
NOIR's music will be provided by world-class DJs, renowned for being able to set the vibe on 'stunning' and keep the energy fun and alive. NOIR's cocktails will be poured and fabricated by experienced master mixologists who will create personalized drinks according to the preference of each individual palate - what's your favorite alcohol, fruit, spice? – the NOIR BARtender will blend them to perfection - nothing is impossible. NOIR will also feature a fine dining element courtesy of Company American Bistro - dessert carts will feature cherries jubilee, bananas foster and the kind of sexy sweets that complement your cocktails and make you feel like you're in Paris in a private club. In Paris when those in the know play Roulette - they always bet on NOIR.
NOIR is the answer to everything glitzy on The Strip. It's not flashy. It's more of a comfortable private lounge, an upscale speakeasy with tasteful chandeliers, black crocodile chairs, hand-picked tables and crimson covered walls...a personal refuge...a salon with a French flavor. NOIR hearkens back to the days when nightlife in Vegas was for the high-rollers, when The Rat Pack were the mayors of the town, and when the casinos had more Black Jack tables, Roulette wheels and fine dining than slot machines and family diners.
So if you prefer your parties to be lush, plush and a little personal, if your private life is actually that and what you do is no one else's business, we'll see you at NOIR BAR at the Luxor this Labor Day, which will stay open till 6am. There's only one way to get into NOIR BAR. You have to know who you are.

For Immediate Release: July 24, 2007
LAX NIGHTCLUB LIGHTS UP LUXOR
WITH BRITNEY SPEARS HOSTING THE
GRAND OPENING
Pure Management Group Brings Hollywood Nightlife to Sin City Labor Day weekend

LAS VEGAS – Nightlife and dining pacesetter Pure Management Group ups the ante over Labor Day weekend, when Britney Spears hosts the grand opening of LAX Friday, August 31 at Luxor. LAX will rise to new heights in the nightclub industry as celebrity investors Christina Aguilera and DJ AM team up with the city's most dynamic entertainment company creating the hottest nightclub to land in Sin City.
"LAX is going to blow people away with its sheer beauty and design," said Robert Frey, Managing Partner of Pure Management Group. "When guests come to LAX, they are going to be treated to a nightclub experience unlike any other and one that leaves a lasting impression."
Like its sister property in Hollywood, LAX will cater to a young, sophisticated crowd and become the destination of choice for discriminating club-goers, A-list celebrities and the social jet set. With an unrivaled décor featuring a top-tier sound system perfect for multiple music styles, the 26,000 square-foot, two-story space is sure to be one of the most talked about clubs in the country. LAX will be outfitted in rich, red leathers and adorned with oversized mirrors and shimmering chandeliers, creating a modern and luxurious feel throughout the venue.
"LAX will have that extra wow factor that other clubs are missing," said Luxor President & COO Felix Rappaport. "We are excited for our guests to experience this one-of-a-kind venue."
A swanky dance floor anchors the lower level of LAX and is surrounded by an abundance of VIP tables and a raised DJ platform. An incredible lineup of DJs including LAX resident, DJ Vice, will keep the dance floor packed all evening using the most remarkable sound system installed in a Las Vegas nightclub. Currently the hottest nightclub DJ in the United States, DJ Vice will have club-goers partying each night until the sun rises.
While the main level of LAX will entertain the masses, the second story serves as an ultra-VIP level and features seven individual VIP lofts as well as a private dance floor. Seemingly suspended over the main dance floor, each VIP loft has a bird's-eye view of the lower level and comes complete with amenities that will have large parties salivating for a chance to rise above the rest.

For Immediate Release: July 24, 2007
JAIME PRESSLY ROCKS IT 80'S STYLE
INSIDE THE PUSSYCAT DOLLS LOUNGE
Actress to Host Her 30th Birthday Party on Saturday, July 27 in Sin CIty

They say that 30 is the new 20 these days and Jaime Pressly is taking full advantage as she heads to Sin City and inside the Pussycat Dolls Lounge on Saturday, July 27 for her big 30th birthday bash.

For Immediate Release: July 17, 2007
RYAN CABRERA RINGS IN HIS
25th BIRTHDAY AT PURE
Pop Singer to Celebrate at PURE Nightclub on July 21

PURE Nightclub invites you to party with the stars as it hosts a very special birthday bash for the multi-talented Ryan Cabrera on Saturday, July 21. The pop singer, who will make his big-screen debut later this year in the romantic comedy My Sexiest Year, is sure to have just that after blowing out his candles at Sin City's sexiest nightclub. Also getting in on the action for the evening will be rising Hollywood star Rachael Taylor of the current big screen hit Transformers. The blonde beauty will also celebrate her birthday as DJ Hollywood spins a sizzling summer soundtrack to keep the party rocking until dawn.

For Immediate Release: July 12, 2007
LUXOR SHINES WITH PURE MANAGEMENT
GROUP AND CELEBRITY STAR POWER

LAS VEGAS – Nightlife and dining pacesetter Pure Management Group will add to its resume of venues this fall as the spotlight shines bright at Luxor. Celebrities Christina Aguilera, DJ AM, Wilmer Valderrama, Nick Lachey and Nicky Hilton will join forces with Pure Management Group to rock Luxor with new ventures LAX nightclub, Company American Bistro and Noir Bar, setting the stage for a South Strip takeover.
"We are thrilled to be partnering with such an amazing group of celebrities," said Robert Frey, Managing Partner of PMG. "Their star power will add to Pure Management Group's consistent commitment to raise the nightlife and dining bar in Las Vegas. The opportunity to open these three venues as part of the Luxor evolution is a tremendous honor for us."
The trio of venues will encompass 45,000 square feet and be connected to one another. LAX will anchor the complex and reach for the sky with Aguilera and DJ AM at the forefront of the 26,000 square-foot nightclub. Set to occupy the space at Luxor formerly known as RA, LAX will be similar to its sister Hollywood property in terms of clientele as the nightclub will cater to a young, sophisticated crowd and become the destination of choice for discriminating club-goers, A-list celebrities and the social jet set. With an unrivaled décor featuring a stylish and hip look, LAX will raise the bar for nightclubs and soar to new levels with the overall experience. Its intimate surroundings and incomparable DJ line-up featuring resident DJ Vice will have nightlife aficionados itching to catch a glimpse of Las Vegas' soon-to-be newest hotspot.
While LAX will thrill club-goers, Company American Bistro will satisfy palates, as Valderrama, Lachey and Hilton make their mark as partners in the swanky eatery. Company will encompass more than 10,000 square-feet and have a boutique rustic feel featuring a fireside lounge surrounded by aspen trees and hurricane lamp candles. Built for comfort and relaxation, Company will be the perfect spot for dinner in the desert where the hot temperatures of Las Vegas are replaced with the cool vibe of a modern ski chalet. A team of talented chefs brought in from some of the most famous restaurants in the world will create a menu of tantalizing American entrees where patrons will have the luxury of customizing their meal from top to bottom. Selections of fresh fish and prime cuts of meat will serve as the canvas and then it's up to the customer to choose the rest, from cooking style to sides.
Rounding out the trio will be Noir Bar, an ultra-chic speakeasy gleaming of elegance and accessible through a private entrance. As exclusive as nightspots can get, Noir Bar will be intimate and sexy, layered in rich leathers and gleaming crystals while offering guests an experience unlike any other in Las Vegas. The ideal place for an evening of private partying, Noir Bar will set a precedent for elite patrons looking for an over-the-top nightlife experience.
"Working with Pure Management Group has been an amazing ride," said Luxor President & COO Felix Rappaport. "They provide their customers with superior service and we are excited for our guests to experience the same level of service with the new restaurant and clubs."
As Luxor transforms into one of the elite hotel and casino destinations on the Las Vegas Strip, LAX, Company and Noir Bar will help serve as benchmark venues for the future of Las Vegas.

For Immediate Release: July 12, 2007
A NEW ERA FOR LUXOR
Las Vegas Strip Icon Unveils Renovation Plans

LAS VEGAS – Luxor, one of the most iconic resorts on the Las Vegas Strip, today announced a multi-phase enhancement plan designed to revolutionize the resort and bring new energy to the south end of the Las Vegas Strip. Luxor is partnering with industry leaders to bring exciting new restaurant, nightclub and entertainment amenities to the property.
The evolution is slated to take place in several phases, with Phase One encompassing the casino level where major renovations and additions are already underway, including the much talked-about nightclub LAX Las Vegas and the provocative CatHouse restaurant and lounge. Phase one will culminate with the launch of the new Cirque du Soleil production featuring the illusions of Criss Angel. "Since its opening, Luxor has been an established landmark on the Las Vegas Strip. Our aim is to be as well known for our outstanding amenities and exemplary service as we are for our iconic exterior," said Felix Rappaport, president and COO of Luxor.

Projects in Phase One of Luxor's evolution:

• Aurora – Luxor unveiled the new era with Aurora, an inviting 157-seat lounge that brings the Aurora Borealis, or Northern Lights, to life with a dynamic landscape designed by Japanese design firm Super Potato. The lounge, open 24 hours a day, features signature martinis, mojitos and margaritas along with an assortment of contemporary cocktails, wine, beer and a premium selection of non-alcoholic beverages. Aurora also offers European bottle service, wine service and martinis poured tableside. Located in the lobby directly across from the front desk, Aurora serves as the new face of Luxor creating a welcoming atmosphere and glimpse of things to come. (Now Open)
• LAX Nightclub Las Vegas– One of L.A.'s hottest nightclubs lights up Luxor with star power courtesy of celebrity investors DJ AM and Christina Aguilera. From the creators of PURE Nightclub, LAX Las Vegas will combine the best of its Los Angeles namesake with the energy and excitement that only Pure Management Group can create. Catering to a sophisticated Hollywood crowd, LAX will be the destination of choice for discriminating club-goers, A-list celebrities and the social jet set. The intimate surroundings and incomparable DJ line-up will have nightlife aficionados itching to catch a glimpse of Las Vegas' newest hotspot. With polished hip décor created by chic Los Angeles designer Thomas Schoos, LAX Las Vegas will transform the space formerly occupied by RA. (Opens Labor Day 2007)
• Noir Bar - Pure Management Group brings an all-new style of nightlife to Las Vegas with Noir Bar, an ultra-exclusive nightspot designed to cater only to the most elite clientele. While a part of Luxor's new nightlife scene, Noir's main entrance will be outside of the resort providing patrons private access to the venue without having to step foot on the casino floor. Reminiscent of a modern speakeasy, only those fortunate enough to get on the elite guest list will be allowed entrance through Noir's secret passageway into the stunning candle-lit bar layered in rich leathers and gleaming crystals. An intimate spot where guests can enjoy European bottle service, sip specialty drinks created tableside and sample scrumptious desserts from an antique-style French dessert cart, Noir Bar caters exclusively to the high-end club customer looking for a truly exclusive nightlife experience. (Opens Labor Day 2007)
• Company – The third restaurant from nightlife and dining pacesetters Pure Management Group, Company will reinvent the concept of the American Bistro. Encompassing more than 10,000 square feet, the restaurant will feature a fireside lounge surrounded by aspen trees and hurricane lamp candles, a state-of-the-art wine room and a uniquely American menu. A team of talented chefs brought in from some of the most famous restaurants in the world will create a menu of tantalizing American entrees where patrons will have the luxury of customizing their meal from top to bottom. Selections of fresh fish and prime cuts of meat will serve as the canvas and then it's up to the customer to choose the rest, from cooking style to sides. With celebrity investors Nicky Hilton, Nick Lachey and Wilmer Valderrama, Company will create a fine-dining experience that is trendy yet comfortable. Located next to LAX, Company will come to life through the handiwork of acclaimed New York-based design firm AvroKO. This is the second project in Las Vegas for AvroKO, which has a strong reputation for designing stylish, state-of-the-art restaurants and residential properties. (Opens October2007)
• Flight – Luxor prepares for take-off with Flight, a new bar opening adjacent to LAX. Designed by Thomas Schoos to carry LAX's unique design onto the casino floor, Flight will offer a 40-seat lounge as well as a full bar serving the latest in premium cocktails, beer, wine and non-alcoholic selections. (Opens Fall 2007)
• CatHouse – A relaxed, sexy restaurant and European ultra lounge, CatHouse is a modern interpretation of a 19th century French bordello, with voyeuristic visual elements and provocatively attired staff. Executive Chef Kerry Simon has created an eclectic menu featuring small, tapas-style plates that will create an interactive dining experience, making it an excellent choice for both large groups as well as couples. The atmosphere in the dining room will be sultry with low-light chandeliers, tufted fabric walls and a cobalt blue color scheme, while the ultra lounge portion of the venue is a predominantly red room, designed to create an intimate, seductive, yet elegant setting that will make every customer feel like a VIP. Elevated platforms throughout the venue will feature sexy performers modeling CatHouse's own line of lingerie while performing choreographed vignettes. Located in the spot formerly occupied by Isis and the Sacred Sea Room, CatHouse will be a lavish night out. (Opens Fall 2007)
• Luxor Steak House – Designer Thomas Schoos will add a touch of safari to Luxor with the remodeled Luxor Steak House. Featuring deep chocolate browns, rich dark leather and animal prints, the designer will bring the outdoors in through an approachable new design. While beef will remain the main focus, the new menu also will feature fresh seafood, veal and lamb, offering the finest ingredients from small family farms and specialty Artisan sources. (Open March 2008)
• Liquidity – Super Potato brings water to life with Liquidity. Located in the center of Luxor's trademark pyramid, Liquidity will feature a bar and three separate lounge areas draped in water. Using cutting-edge technology, Liquidity's one-of-a-kind design will center on a projection system that uses water as a canvas. With a modern, sleek design Liquidity will become a focal point for the remodeled casino floor. (Opens Fall 2007)
• Casino Floor – The water theme of Liquidity will flow out onto the casino floor with new carpet, wall coverings, wave-patterned columns and alluring light fixtures all in varying shades of cool blues and vibrant purples and plums. Custom-designed ergonomic slot bases and chairs will provide a hip, contemporary look and feel, mirroring the dynamic energy of the new casino floor venues. (Completed May 2008)
• Restore Pool Lounge – Taking the personal service and luxurious offerings of Luxor outside, the recently opened Restore Pool Lounge offers guests 21 years of age and older a spa-like sanctuary. Sleek chaises, cabanas and daybeds provide a plush lounging environment where amenities such as iced towels and frozen fruit slices ensure guests an upscale pool experience. (Opened July 2007)
• Cirque du Soleil (previously announced) – Luxor will partner with Cirque du Soleil to reinvent the traditional magic show with renowned illusionist Criss Angel. Slated to open in a custom theater, Cirque du Soleil is working with Angel to fuse his revolutionary illusions and mind-blowing artistry with acrobatics, dance, puppetry, music and poetry to tell a story, taking audiences on a bizarre and fascinating journey. (Opens Summer 2008)

In 2008, Luxor's second phase of evolution will encompass changes to the property's signature atrium and galleria areas including several retail changes, a re-branded coffee shop and new buffet. The third phase will focus on room remodeling and is planned to begin in 2009.

For Immediate Release: July 12, 2007
SOCIAL HOUSE PASTRY CHEF GRACES
COVER OF FOOD & BEVERAGE MAGAZINE
Ralph Perrazzo Dishes On His Passion for Pastry

LAS VEGAS – Pure Management Group's Corporate Pastry Chef Ralph Perrazzo goes in depth about what inspires each of his exquisite and cutting edge deserts, his drive to continually improve within the industry and what new projects lie ahead for him in "Sweet Blue Prints of Pastry," the cover story in the July issue of Food & Beverage Magazine. As Pure Management Group's Corporate Pastry Chef, Perrazzo is currently overseeing the dessert program at Social House inside T.I. where he consistently creates unique desserts and delicious specialties to leave each guest with a palatable memory and experience. In playing such an important role at Social House, Perrazzo is a key part of the team responsible for Social House being voted the "Best New Restaurant" in Las Vegas by three of Las Vegas' most esteemed publications – Las Vegas Weekly, Las Vegas Review-Journal and Las Vegas Life.
"In our opinion he is on the cutting edge for the next generation of celebrated pastry chefs," said Vice President of Food & Beverage Magazine, Bryan Bass. "His techniques and creations are ahead of their time and give us a snapshot into the future of dessert."
Since becoming Pure Management Group's Corporate Pastry Chef, Perrazzo has successfully complemented the Social House menu with his latest innovative and flavorful desserts. Inside the current Food & Beverage Magazine he explains that most of his creativity is influenced by his childhood and family. Perrazzo prides himself in being able to change the simple to sophisticated while keeping the fundamentals of flavor, texture, quality and technique at the front of mind. His keen sense of ingenuity has brought such desserts as Crispy Corn Ube to the Social House menu. The Crispy Corn Ube is comprised of vanilla ice cream rolled in crisped pieces of corn and garnished with a purple ube sauce giving the palate a one of a kind combination that tastes like corn pops cereal in ice cold milk. In addition to the dessert menu, the fresh sushi, cocktails, chic décor and incredible service make Social House a winning combination for all dining patrons.
Perrazzo has achieved great success through the use of his well-trained technique and experience gained from years at restaurant institutions like Jean Georges in New York and Bradley Ogden in Las Vegas. As dining and nightlife pacesetter Pure Management Group broadens its portfolio with additional restaurant venues, Perrazzo has embraced his role as Corporate Pastry Chef and continues to develop great dessert programs at each restaurant. He is currently working on the dessert program for the anticipated opening of Company American Bistro inside the Luxor Hotel & Casino in which he has already created many innovative and mouthwatering desserts to complement the menu at what will be Las Vegas' newest dining hotspot.

For Immediate Release: June 26, 2007
MYSPACE PRESENTS ROB N BIG
SATURDAY AT PURE NIGHTCLUB
Help Celebrate Rob Dyrdek's Birthday at the Hottest Nightclub in Vegas

MySpace presents MTV's Rob and Big Saturday, June 30th. Stop by the hottest nightclub in the country on Saturday, June 30th and help Rob Dyrdek of Rob and Big celebrate his birthday along with his MTV realty TV co-star, Big Black. With DJ AM spinnin' all night long to an always packed house, it's sure to be a wild birthday celebration.

For Immediate Release: June 20, 2007
GET DOWN AND DIRTY
AT DICK'S LAST RESORT
Dick's Last Resort Opens at the Excalibur Hotel & Casino

Jump start summer and get seriously silly at the grand opening of Dick's Last Resort inside the Excalibur Hotel & Casino. Get the first peak at "The Shame ‘O The Strip" when Dick's Last Resort officially opens to the public at 10:00 pm on Wednesday, June 27.

Famous for its deliciously messy cuisine, zany décor, rowdy wait staff, live bands and let-loose atmosphere, Dick's Last Resort provides a new level of fun for all in the city known as the "Entertainment Capital of the World." Whether you're looking to rock out to live music, dig into buckets of delicious finger foods or rally up your buddies to watch the big game, Dick's Last Resort is the spot on The Strip for all ages to show off their silly sides. With no limit to the level of fun or spontaneity and no better word to describe it than outrageous, Dick's Last Resort is fun for all and all in fun for those who dare to enter.

For Immediate Release: June 18, 2007
NELLY FURTADO LETS
LOOSE AT PURE NIGHTCLUB
Grammy-Award Winner Hosts A Glamorous Evening on Saturday, June 23

Show off your "Promiscuous" side and swing by Sin City's sexiest spot, PURE Nightclub, as chart-topping pop icon, Nelly Furtado, celebrates the wrap of her tour and hosts an unforgettable night on Saturday, June 23. With the help of DJ Hollywood on the turntables, the sexy songstress will pump up the party as she struts her stuff for the packed house all night long. Also partying at America's hippest hotspot on Saturday evening will be Hollywood starlet Missy Peregrym, of the hit series Heroes.

For Immediate Release: June 5, 2007
WILMER VALDERRAMA
TO BRING YO MOMMA TO PURE
Star of MTV Show To Host Season 3 Premiere Party on June 9

Wilmer Valderrama, host and producer of MTV's hit series Yo Momma, will host an evening at PURE Nightclub inside Caesars Palace on Saturday, June 9. The former That 70's Show star will be celebrating the premiere of Yo Momma Season 3 at the hottest nightspot in Las Vegas. With DJ Hollywood on the turntables and Valderrama turning heads, patrons in attendance will be in for a night full of hot beats and hilarious trash talking. Also joining in the fun will be fashion designer Nicky Hilton and Allison Melnick.

For Immediate Release: May 23, 2007
PURE TO HOST AN UNFORGETABLE
MEMORIAL DAY WEEKEND
Sin City's Sexiest Nightclub Provides A Celebrity Packed Weekend Full of Non-Stop Fun

LAS VEGAS – PURE Nightclub raises the bar and kick starts summer a few weeks early with the hottest Memorial Day Weekend parties on The Strip. With festivities beginning on Friday, May 25 and lasting into the early morning on Monday, May 28, PURE Nightclub will keep the party going with exciting events and celebrity guests each night.
Friday, May 25: DJ AM shows off his world famous talent on the turntables in the main room of PURE. Spinning the best beats, DJ AM will surely set the mood for a wild weekend with a packed house of partiers from all over the globe.
Saturday, May 26: Following one of the most anticipated UFC showdowns of the year, light heavyweight fighter Quinton "Rampage" Jackson hosts the All Star after-fight party at PURE. DJ Hollywood will spin an unbeatable mix while Jackson keeps the crowd pumped late into the night.
Sunday, May 27: America's hottest nightclub welcomes back Hollywood hottie and former Playmate of the Year, Jenny McCarthy, to turn heads and host the night at PURE. Meanwhile, Hostel: Part II leading lady Bijou Philips and co-star Vera Jordanova will be on hand to celebrate the release of the new suspenseful thriller.

For Immediate Release: May 15, 2007
ROSELYN SANCHEZ
STEAMS UP PURE NIGHTCLUB
Maxim Cover Girl to Host the Evening on Saturday, May 19

Temperatures will rise even higher in Las Vegas on Saturday, May 19 as #33 in Maxim's Hot 100, Roselyn Sanchez, hosts an evening full of fun at PURE Nightclub. Sanchez, who plays the leading lady in the upcoming Sony Entertainment motion picture Yellow, will keep the party going all night long in PURE Las Vegas style. The big screen beauty will surely catch the eyes of the crowd while the "World's Sexiest DJ," Colleen Shannon, spins the hottest beats on the turntables.

For Immediate Release: May 9, 2007
KENDRA WILKINSON ANNOUNCES
K-DUB CLOTHING IN PURE FASHION
One of the ‘Girls Next Door' Lends Some Sugar to a Deliciously Packed House at PURE Nightclub on Friday, May 11

Head to PURE Nightclub this Friday, May 11, as one of Playboy's leading ladies, Kendra Wilkinson, celebrates the announcement of her new fashion line, K-Dub Clothing, at The Strip's hottest nightclub. With DJ Hollywood on the turntables to spin a mix that will have everyone dancing all night long, the sexy young Girls Next Door starlet will thrill the crowd as she hosts an unforgettable evening of energy and excitement.

For Immediate Release: April 18, 2007
‘A PUBLIC AFFAIR' AS JESSICA SIMPSON DOLLS UP TO
CELEBRATE THE SECOND ANNIVERSARY OF THE PUSSYCAT DOLLS LOUNGE
Pop Superstar Jessica Simpson Takes the Stage as a Pussycat Doll on May 4

Jessica Simpson will take the stage for one night only as the emcee of the Las Vegas Pussycat Dolls to help celebrate the Second Anniversary of the Pussycat Dolls Lounge at Caesars Palace. The blonde bombshell will strut her stuff and let her hair down as she joins an elite list of guest Pussycat Dolls. Following the saucy performance, PURE Nightclub resident DJ and turntable phenom, DJ AM, mixes it up in the club's main room, showing why he is dubbed the best DJ in Las Vegas.

For Immediate Release: April 23, 2007
PURELY PACKED CINCO DE MAYO SIZZLES WITH
DJ STEVE AOKI AND DJ MOMJEANS
DJ Duo to Rock the House on May 5

Come celebrate one of the spiciest holidays of the year with famed DJ Steve Aoki and DJ Momjeans, aka Danny Masterson on Cinco De Mayo, Saturday, May 5. The double DJ act will make a pit stop on their cross-country LaVerne & Shirlee Tour to PURE Nightclub for one smokin' hot party as they take over the wheels of steel at the club crowned "America's Hippest Hotspot."

For Immediate Release: April 26, 2007
PURE ADRENALINE WITH JACK OSBOURNE
Ozzy's Son to Host an Evening at PURE Nightclub on Saturday, April 28

Former star of the television show Adrenaline Junkie, Jack Osbourne will be on hand to host an evening at PURE Nightclub on Saturday, April 28. Osbourne will provide a rush of energy inside Las Vegas' top nightclub as special guest DJ Jus Ske takes over the turntables and sets the mood for an extraordinary evening. Also joining in the festivities on Saturday night will be Greg Grumberg and Jack Coleman of the hit NBC television series, Heroes.

For Immediate Release: April 12, 2007
JAMIE-LYNN SIGLER AND ROBERT ILER MOB PURE
Sopranos Stars To Host Party on April 21

Jamie-Lynn Sigler and Robert Iler, stars of HBO's hit series The Sopranos, host an evening at PURE Nightclub inside Caesars Palace on Saturday, April 21. With DJ Hollywood rockin' the tables all night long, Sigler and Iler promise a memorable night at Las Vegas' hottest nightclub as they celebrate the final season of The Sopranos.

For Immediate Release: April 12, 2007
A NEW AURA

Island Nightlife at its Finest as Kristin Cavallari Helps Usher in Pure Management Group's Newest Hot Spot at Atlantis, Paradise Island in the Bahamas on Saturday, April 14

Rising star Kristin Cavallari heads down to the Bahamas to help launch Aura, the nightclub inside Atlantis, Paradise Island resort. The blonde beauty will be spreading the island vibe as a new form of nightlife is introduced courtesy of nightlife pacesetter, Pure Management Group. With resident DJ Irie on the turntables, patrons are in for a memorable grand opening soiree.

Aura is truly a one-of-a-kind nightclub, designed by world-renowned architect Jeffrey Beers. Featuring endless elements of luxury and decadence, club goers will be quick to proclaim Aura the hottest club under the sun.

Elevated off the casino floor, a grand staircase greets guests and invites them into a club experience as extraordinary as its host property. Once at club level, guests will enter Aura and be transported into a land of exhilaration as the stylish dance floor and DJ booth command attention at first sight. The sunken dance floor is surrounded by lush banquettes set for VIP bottle service while the raised DJ booth sets the pulse of the nightclub. Two ultra-VIP sections and two bars will sit on the outskirts of the dance floor. The nightclub is designed to encourage a constant circle of movement, drawing guests in to experience every aspect of luxury and decadence that Aura has to offer.

For Immediate Release: April 10, 2007
CARMINE GOTTI CELEBRATES HIS 21st BIRTHDAY
WITH A PURE BLOWOUT
Join the Popular TV Star as He Blows Out His Candles on April 14 at PURE Nightclub

Carmine Gotti, star of the reality TV series Growing Up Gotti, is turning 21 and doing so in style at Sin City's sexiest hot spot, PURE Nightclub on Saturday, April 14. Now all grown up, the famous birthday boy will party like a rock star with a packed house on his special night, as DJ Hollywood spins the perfect party mix.

For Immediate Release: March 29, 2007
SHANNA MOAKLER CELEBRATES HER BIRTHDAY
WITH A POSH PARTY AT PURE NIGHTCLUB
Join the Sexy Spotlight Celebrity for Her Special Occasion on April 7

Former Miss USA and racy reality show star, Shanna Moakler, returns to PURE Nightclub on Saturday, April 7 to celebrate her birthday at Sin City's steamiest hot spot. The birthday beauty will indulge in PURE style as she celebrates with friends and is presented a birthday cake for the occasion. DJ Hollywood will be on hand to keep the crowd pumped with the hottest mix throughout her special night.

For Immediate Release: March 27, 2007
DJ AM SHARES HIS BIRTHDAY
WITH PRESENTS FOR EVERYONE
PURE's resident DJ teams up with Travis Barker,
Simon Rex and Mickey Avalon making for one
of the most incredible club experiences in Vegas

Mash-up phenom DJ AM celebrates his 34th birthday in true Vegas fashion at PURE Nightclub on Saturday, March 31. A celebration put together by friends and family, DJ AM will turn the tables and give club-goers the real birthday present as he teams with rocker Travis Barker for a special live performance. The birthday boy will be mashing a blend of mixed music while Barker sits in with a live drum session. Having performed together at PURE Nightclub many times before, the dynamic duo will add something special to their acclaimed performance as friends Simon Rex and Mickey Avalon grab microphones and join in on the fun. Guaranteeing to be the most unique performance inside a nightclub, this will be one birthday party that club-goers will not want to miss.

For Immediate Release: March 12, 2007
KEVIN FEDERLINE CELEBRATES HIS 29th
BIRTHDAY WITH A PURE CONSCIENCE
Artist Returns to PURE
Nightclub on Saturday, March 24

Kevin Federline returns to PURE Nightclub on Saturday, March 24 to celebrate his 29th birthday in style. The setting of his music video, Lose Control, Federline will keep it in-check and relish another night in Las Vegas at PURE Nightclub. The forerunner in nightlife, PURE Nightclub is sure to have a full house on hand as the birthday boy blows out the candles and raises a glass to commemorate a new year.

For Immediate Release: March 3, 2007
CHRISTINA AGUILERA BRINGS
PURE BACK TO BASICS
Sexy Songstress Hosts Official
Concert After-Party On March 3

Join blonde bombshell and pop icon Christina Aguilera as she makes a stop at the sexiest club in Vegas, PURE Nightclub for a special concert after-party on Saturday, March 3. Aguilera will be in town for one night only with her brand new Back To Basics concert tour. Taking a step down from the concert stage after a night of performing, be there to see the Grammy Award-winner strut her stuff on PURE's VIP Stage.

For Immediate Release: February 19, 2007
DAYDREAMS BECOME PURE REALITY AS LAGUNA BEACH'S STEPHEN COLLETTI TURNS 21
Las Vegas' Sexiest Nightclub Heats Up to Host Colletti's Big Birthday Bash

Stephen Colletti brings "The Real OC" to sin city for one special night as he celebrates his 21st birthday in star-studded style at PURE Nightclub. Come help Colletti blow out his candles as the infamous DJ AM keeps the temperatures rising and the party rockin' until the early morning hours on Friday, February 23.

For Immediate Release: February 21, 2007
THE PLANETS ALIGN AS 30 SECONDS TO MARS HOSTS AN EVENING AT PURE NIGHTCLUB
Jared Leto Brings His Band Back to Sin City on Saturday, February 24

Alternative rock band 30 Seconds to Mars shakes things up at PURE Nightclub on Saturday, February 24. Returning to his favorite Sin City club, guitarist and lead singer Jared Leto will team up with his band members and party in style at the sexiest club in Vegas.

For Immediate Release: February 21, 2007
MICHAEL MADSEN SHOWS SIGNS OF LIFE HOSTING AN EVENING AT PURE NIGHTCLUB
No Stranger to Las Vegas, the Actor and Writer Unveils his Latest Book at PURE Nightclub

One of Hollywood's most familiar faces on the big screen, Michael Madsen celebrates the release of his new book Signs Of Life on Tuesday, February 27 at Vegas' hottest nightclub, PURE. With Samantha Ronson on the turntables, the nightclub to see-and-be-seen at in Las Vegas hosts an evening that club goers and Madsen will never forget.

For Immediate Release: February 5, 2007
NICKY HILTON DEBUTS NEW STYLES AND PREMIERES COUTURE FASHION LINE AT PURE
The Most Fashionable Club in Vegas Spotlights "Chick" and "Nicholai" By Nicky Hilton

Join Nicky Hilton as she returns to the PURE Nightclub runway with her spring "Chick" fashion line and premieres her brand new couture fashion line "Nicholai" at Sin City's sexiest nightclub. The fashion trendsetter will be sure to rock the runway and indulge the crowd with her new designs as resident, DJ Hollywood cranks out the hottest beats on Thursday, February 15.

For Immediate Release: February 5, 2007
PURE SLAM DUNKS WITH EVA LONGORIA AND TONY PARKER
NBA All-Star Weekend Hits Full Stride with an All-Star Couple on Saturday, February 17

There is no desperation at PURE Nightclub as Eva Longoria returns to her favorite Vegas hot spot with fiancé and San Antonio Spur Tony Parker on Saturday, February 17. Celebrating NBA All-Star Weekend, one of the most notorious couples parties in PURE style at the club dubbed one of the sexiest clubs by In Style Magazine.

For Immediate Release: February 5, 2007
TRAVIS BARKER ROCKS HIS CLOTHING LINE FAMOUS STARS AND STRAPS AT PURE
This Year's Most Talked About Drummer Kicks Off MAGIC Week In PURE Style

Join musician Travis Barker as he hosts his Famous Stars and Straps fashion showcase at PURE Nightclub on Tuesday, February 13. As his friend and resident DJ AM heats up the dance floor on the wheels of steel, the club crowned America's Hippest Hotspot starts MAGIC week right, showcasing the line's hottest styles of the season.

For Immediate Release: January 31, 2007
UFC RING LEADER BRUCE BUFFER CONTROLS THE NIGHT AT PURE
Main Ring Announcer Hosts All-Star VIP After Fight Party

After the final count at the UFC fight on Saturday, February 3, Bruce Buffer hosts a night you won't want to miss at PURE Nightclub. Buffer will keep the crowd hyped up and partying all night long at the All-Star VIP After Fight Party.

For Immediate Release: January 5, 2007
Pure Welcomes Tito Ortiz's Surprise Birthday Party hosted by Jenna Jameson - Tuesday, January 23rd

Come celebrate the birthday of UFC Superstar Tito Ortiz as he celebrates his birthday at Pure. Hosted by Jenna Jameson the "surprise" birthday will promise to be a prize fight he won't want to miss.

For Immediate Release: January 12, 2007
PURE MANIA AS STEVE-O HOSTS JACKASS 2 DVD RELEASE PARTY
Comedic Actor Rocks a Wild Party at PURE on Saturday, January 20th with Music by DJ Riz

Join the wild and impulsive actor Steve-O as he hosts the Jackass 2 DVD release party with music by DJ Riz at America's Hippest Hotspot, PURE Nightclub. Best known for his comedic style, acting and spontaneous ways, club goers will have another reason to keep their eyes peeled for an action packed party.

For Immediate Release: January 5, 2007
Pure Celebrates the Two-Year Anniversary of Pure Tuesdays with Host DJ AM and Guest MC Fat Man Scoop - Tuesday, January 16th

Pure welcomes to the turntables resident DJ AM with special guest MC Fat Man Scoop on Tuesday, January 16th to celebrate the two-year anniversary of Pure Tuesdays, the hottest locals night in Las Vegas.

Press Release: December 5th, 2006
PURE EXCITEMENT AS BRITNEY SPEARS HOSTS NEW YEAR'S EVE

Sexy Songstress Rings In The New Year at Las Vegas' Number One Nightclub

Oops, PURE Nightclub did it again, as the girl everyone wants to know about, Britney Spears, hosts New Year's Eve. Also celebrating PURE's second anniversary, DJ Hollywood will be providing the beats as Spears provides the countdown and a club-wide champagne toast to ring in 2007. Come party until the early morning hours and help Spears celebrate the New Year in VIP style at Las Vegas' number one nightclub, PURE.

Press Release: December 1st, 2006
NELLY FURTADO HOSTS PURELY PROMISCUOUS BILLBOARD MUSIC AFTER PARTY

Monday, December 4th Pure presents the Interscope/Geffen/A&M Records Purely Promiscuous Music After Party hosted by Nelly Furtado. Doors open at 10 p.m.

Press Release: November 27, 2006
JOIN NSYNC's LANCE BASS

On Friday, December 1st Pure welcomes Lance Bass as he hosts the LEI Marco Swimwear Showcase inside the Pure main room with Resident DJ AM.

Press Release: November 22, 2006
PURE IS THE PLACE TO BE OVER THANKSGIVING WEEKEND

Kicking off the weekend with Baywatch Beatuties Donna D'Errico and Gina Lee Nolin with music by resident DJ AM. The party continues on Saturday, November 25th as Pure welcomes Ted Skillet and the Monthly Las Vegas Myspace Party with special guest host Playmate Brande Roderick and music by "The World's Sexiest DJ" Colleen Shannon.

Press Release: November 20, 2006
CINDY MARGOLIS HOSTS A NIGHT AT PURE

On Tuesday November 21st Pure Welcomes Cindy Margolis as she celebrates the release of her first appearance in Playboy Magazine.

Press Release: November 13, 2006
PURE LAUGHS AS JAMIE KENNEDY HOSTS THE OFFICIAL COMMEDY FESTIVAL AFTER PARTY ON SATURDAY, NOVEMBER 18


The Comedy Festival marches into Las Vegas as Jamie Kennedy sets the stage and hosts the official after party at America's Hippest Hot Spot, PURE Nightclub inside Caesars Palace on Saturday, November 18. While the off-the-wall comedian keeps patrons laughing all night with his antics, special guest DJ Samantha Ronson will take over the turntables pumping out the latest and greatest tunes.

Press Release: November 7, 2006
NICK LACHEY LAYS IT DOWN AT PURE
Singer to Host His Official Concert After Party on November 11

Heartthrob Nick Lachey hosts his official concert after party at PURE Nightclub inside Caesars Palace on Saturday, November 11. Currently on tour promoting his album What's Left of Me, Lachey will take a break from singing to let loose and party at America's hippest hotspot.

Press Release: October 31, 2006
SCREAM AND SHOUT AS JENNY MCCARTHY HOSTS HALLOWEEN AT PURE
Former Playboy Playmate of the Year and "Scary Movie" actress Jenny McCarthy makes a stop in Sin City to celebrate Halloween at PURE Nightclub on Saturday, October 28. The comedic actress will bring her bag full of laughs, as angels and devils will vie for her attention all night long.

While all eyes will be on McCarthy, all ears will be listening the sounds of DJ Vice, who will be making his debut on PURE Nightclub's turntables as the newest addition to Pure Management Group's world class DJ stable. With $20,000 cash up for grabs for best costume, Halloween 2006 will be a thriller.

Press Release: October 9, 2006
THE REAL APPRENTICE, IVANKA TRUMP, STRIKES A POSE FOR HER 25th BIRTHDAY
Saturday, October 28, 2006 - One of America's favorite princesses, Ivanka Trump, celebrates her 25th birthday at PURE. The tall, beautiful, sexy, chic business woman will bring her sophistication into the #1 club in the country to party PURE style. With DJ Hollywood pumping out the hits, Trump's birthday will be one heiress' not to miss.

Press Release: October 10, 2006
Pure Beauty as Eva Longoria Returns as the Sexy Actress Struts Her Stuff at Las Vegas' Hippest Hotspot
Saturday, October 14, 2006 - Eva Longoria leaves her desperate side behind and shakes things u